Euro RSCG Worldwide commissioned its latest global Prosumer research study, surveying over 7,000 adults from 19 countries worldwide. The American Audit Prosumer Report looks at the cultural and social context in which Americans live, work, communicate, and consume. 500 Americans answered more than 120 questions and their responses were analyzed to identify what inspires them and scares them.
We are living in a world of constant communication, of occupied Wall Street, and unemployed Main Street, and against this backdrop we explore trendsightings and the opportunities that sit on the horizon for brands and causes.
