The laziness of lists: Why Havas Worldwide’s Matt Weiss isn’t a fan of Best Ofs

We’ve just made it through another film awards season – and, with it, the usual cavalcade of lists: the nominees and winners, of course, but also best and worst dressed, biggest snubs, greatest musical moments …basically, anything and everything that can be tabulated, postulated, or simply fabricated.

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This Digital Life
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Plan for Failure to Ensure Success

Failure has enjoyed quite a lift in reputation in recent years. Once an indicator of things gone horribly awry, now it’s considered a necessary byproduct of innovation. A dearth of failures means you’ve been playing it safe — and that’s not a smart way to operate today. That’s certainly the lesson preached at the many FailCon conferences held across the globe. The organizers’ motto: “Stop being afraid of failure, and start embracing it.” Easier said than done, of course. It’s one thing to hit up against failures when tinkering solo on the world’s Next Great Invention in one’s garage. It’s quite another to experience it when face-to-face with the clients who are footing the bills. Those sorts of failures require a bit more finesse. You can’t avoid them entirely, but you should take steps to anticipate them and lessen their impact. I recommend these three principles as the foundation of your succeed-at-failure strategy.

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Brand Leadership, Innovation, The Talent Mandate
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The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York’s planning director

Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word collisions will soon be out of a job. So I’m co-opting it for the ad industry, in part because recycling is good for the planet and in part because mash-ups is already overused and “so 2013.” As the world gets more connected, collisions between technology and humans get easier to spot. You don’t need a ruler to see that devices keep inching closer toward our bodies, leaping from desks to our laps, burrowing in our pockets, and resting intimately on our pillows, soon clinging permanently to our wrists before inevitably moving inside our bodies. These gadgets are not only colliding with us, but with each other, as the hyped Internet of Things starts to fill our homes with connected devices that talk to each other. (I know we all can’t wait to swap out our shy, dumb toasters for smart, chatty ones.)

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Brand Relevance, Digital and the New Consumer, The New Dynamics of Family, This Digital Life
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Family 2.0: A New Paradigm for Brands

“I am at that awkward age where half my friends are getting married and having babies, and the other half are too drunk to even find their phones.” The words of a 31-year-old today? Totally. The words of a 31-year-old half a century ago? Never. Unlike older generations, we millennials have the chance to live in a world filled with options:

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Millennials, The New Dynamics of Family
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