When will virtual reality become a reality?

With Oculus Rift continuing to develop and HTC ready to enter the market with Vive, 2015 could be the year virtual reality finally reaches the consumer HTC looks set to give Oculus Rift, Sony, and Samsung a run for their virtual market share when its Steam VR headset, Vive, launches later this year.

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Digital and the New Consumer, This Digital Life
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Reality check for obsessed Indian online shoppers

By Amit Bapna, ET Bureau Think you know everything about the Indian online shopper? Havas Worldwide’s Digital Shopper Study has a few surprises in store.

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Digital and the New Consumer, This Digital Life
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The Battle Is For The Customer Interface

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. Since the Industrial Revolution, the world has developed complex supply chains, from designers to manufacturers, from distributors to importers, wholesalers and retailers. It’s what allowed billions of products to be made, shipped, bought, and enjoyed in all corners of the world. In recent times the power of the Internet, especially the mobile phone, has unleashed a movement that’s rapidly destroying these layers and moving power to new places.

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Digital and the New Consumer, The New Consumer and the Sharing Economy
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10 Trends from SXSW 2015

There was a time when SXSW set the agenda, but now it seems to reflect it. Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. Cake Group, Havas Media, Havas Worldwide, and the Havas Collective have teamed up to deliver the top 10 trends from this year's SXSW, encompassing both digital and social sightings. Click here to view the presentation. To read more about industry trends, follow along with @havascollective on Twitter and visit havascollective.com.

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Digital and the New Consumer, Innovation, This Digital Life
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