Who Wins In The Honesty Game? Almost Everyone

I’ve been thinking and writing a lot lately about the new American centers of cool—smaller cities with a youthful, entrepreneurial vibe and great quality of life…except then the rest of us discover them, they become fast-growing markets, and the locals become insanely pissed at whomever gave away their big secret, or not-so secret (as I wrote when I flagged red-hot Austin last year).

Related topics:

Brand Relevance, Communities and Citizenship
Click to read more...

Don’t Panic: Five Ways Millennials Are Going to Improve Your Workplace

People often ask me about millennials and the impact they’re going to have on the workplace. It makes sense, given that I work in an industry that skews younger than average and I’m known to have a keen interest in talent management. So I’ll tell you what I tell them: If you’re anxious about the impending “takeover” by this new generation—they’ll account for three of four workers globally by 2025—don’t be. Millennials are already reshaping the workplace in significant ways, and in my view it’s all for the good.

Related topics:

Millennials, The Talent Mandate
Click to read more...

Next Pitch, Throw a Bucket of Ice Water on It

Sick of hearing about the #IceBucketChallenge? Had your fill of the more than 2.4 million bucket-dumping videos splashed across Facebook? Like many people, I’m feeling a bit beaten down by the barrage, but mostly I’m astonished and impressed by how this effort to raise funds for a relatively little known disease has exploded across social media—and the planet.

Related topics:

Brand Leadership
Click to read more...

We Can Do Better…Together

A version of this post was distributed to attendees of the 4A’s Talent@2030 conference, held in New York City on August 1112, 2014. Three years ago, at the 4A’s Transformation conference in Austin, Arnold Worldwide released the results of an industrywide talent survey it had conducted in partnership with the 4A’s. The findings were accurately described as “bleak.” Among the lowlights:
  • 30% of industry employees said they’d be gone in 12 months
  • Half intended to leave their current employers because they felt undertrained with no clear career path
  • Virtually no one was encouraging friends to join the industry

Related topics:

The Talent Mandate
Click to read more...