The Most Interesting Man in the World is hosting a masquerade ball, and you’re the guest of honor. Havas Worldwide New York and Dos Equis used the cutting-edge virtual reality technology Oculus Rift to create an immersive and exciting experience that puts you right in the middle of all the action. In addition, you have a chance to help the Most Interesting Man find his little black book and score a ticket to the real New Orleans Masquerade. Check it out here. Learn more in the Wall Street Journal.
I’d be hard-pressed to name a brand that comes up more often than Apple in strategy meetings. We hold up the company as a great example of design value and innovation, of course, but it also enters the discussion when we talk about the art of storytelling. For Apple, since its earliest days, has been a master of brand narrative. Lately, though, it seems to have been losing track of its storyline.