Come with them if you want to live: Havas Worldwide's global digital product director and Cake Group's head of social innovation offer essentials for this week's show
Havas’ brain trust presents a ready-for-public-consumption version of a proper guide to SXSW. 1. Hit up the single or dual sessions. Think of sessions just like meetings – the fewer the people, the better. When one or two brave souls volunteer to put their reputations on the line to drop knowledge on a group of their ridiculously smart peers, you know they’ll be one of two things: passionate and/or prepared. And probably – probably - not hungover.
In little over three years, Chinese electronics company Xiaomi has perhaps offered us a peek into the future of engineering brand experiences and retailing. Valued at a staggering US$46 billion, the company was built by founder Lei Jun on four principles:
From the Trajan Market to the Grand Bazaar of Istanbul to Marché des Enfants Rouges to Delhi’s Meena Bazaar to the Dubai Mall, the shopping experience has always been anchored to a destination. A place where people meet, hang out, absorb the surroundings, and spend money.