If someone collapsed in front of you, would you know what to do? You can find out by downloading the new Lifesaver app, a crisis simulator for smartphones, tablets, and PCs. Find out more about it at FastCo.CREATE.
Reading through the Asia Digital Marketing Association Yearbook 2012 recently set me thinking about a colleague who carried out market research projects in the region in the early 1990s. He tells tales of focus groups with local consumers in Vietnam, Cambodia, Thailand, Malaysia, and Indonesia back in the days before mobile phones and digital everything.