10 Trends from SXSW 2015

There was a time when SXSW set the agenda, but now it seems to reflect it. Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. Cake Group, Havas Media, Havas Worldwide, and the Havas Collective have teamed up to deliver the top 10 trends from this year's SXSW, encompassing both digital and social sightings. Click here to view the presentation. To read more about industry trends, follow along with @havascollective on Twitter and visit havascollective.com.

Related topics:

Digital and the New Consumer, Innovation, This Digital Life
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Ten tips for doing SXSW right

Come with them if you want to live: Havas Worldwide's global digital product director and Cake Group's head of social innovation offer essentials for this week's show

Havas’ brain trust presents a ready-for-public-consumption version of a proper guide to SXSW. 1. Hit up the single or dual sessions. Think of sessions just like meetings – the fewer the people, the better. When one or two brave souls volunteer to put their reputations on the line to drop knowledge on a group of their ridiculously smart peers, you know they’ll be one of two things: passionate and/or prepared. And probably – probably - not hungover.

Related topics:

This Digital Life
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A Peek into the Future, Courtesy of Xiaomi

In little over three years, Chinese electronics company Xiaomi has perhaps offered us a peek into the future of engineering brand experiences and retailing. Valued at a staggering US$46 billion, the company was built by founder Lei Jun on four principles:

Related topics:

Brand Leadership, Digital and the New Consumer
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Digital Shoppers: Unlocking New Brand Opportunities

From the Trajan Market to the Grand Bazaar of Istanbul to Marché des Enfants Rouges to Delhi’s Meena Bazaar to the Dubai Mall, the shopping experience has always been anchored to a destination. A place where people meet, hang out, absorb the surroundings, and spend money.

Related topics:

Digital and the New Consumer
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