Lifesaving Goes Digital

If someone collapsed in front of you, would you know what to do? You can find out by downloading the new Lifesaver app, a crisis simulator for smartphones, tablets, and PCs. Find out more about it at FastCo.CREATE.

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Health & Wellness, This Digital Life
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Digital Marketing and the Consumer Experience

Reading through the Asia Digital Marketing Association Yearbook 2012 recently set me thinking about a colleague who carried out market research projects in the region in the early 1990s. He tells tales of focus groups with local consumers in Vietnam, Cambodia, Thailand, Malaysia, and Indonesia back in the days before mobile phones and digital everything.

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This Digital Life
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Circular Chase Trend: East vs. West

Being in India means a lot of things, but most of all people everywhere, crazy traffic conditions, characteristic smells, bright colors, Maggi mania, mobile phones, and, of course, chai tea—not only everywhere but also all the time. Incredible? Yes. Fascinating? Definitely! Telling you about India from a westerner’s perspective, the picture could look like that. While east has been chasing the west a while now, the west has just begun exploring the east. This reciprocation is changing the scheme of things. The fascination with one another is now going beyond the superficial things into a richer territory of deeper values. East is now more interested in the west’s concept of social liberation rather than just greater opportunities, success, and money. While for the west, the increasingly robotic lifestyles have resulted in a spiritual and an emotional vacuum, which is steering them in the direction of east in search of experiences with human rootedness.

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This Digital Life
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Meet Daniel Maree

When Havas Worldwide senior digital strategist Daniel Maree first heard Trayvon Martin's story: "I wanted to do something about it. I wrote a blog post, then published a YouTube video that night calling for the Million Hoodies march: both a rallying cry for justice as well as an effort to show how stereotypes lead to these types of incidents." Hacker group Anonymous retweeted Daniel's call to action and the Million Hoodies march went viral. Five thousand attended the first march in New York; there are now 50,000 people around the country organizing Million Hoodies chapters to push for change on issues like gun legislation and youth empowerment.

Related topics:

Communities and Citizenship, Millennials
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