Student loan debt in the U.S. now totals more than $1 trillion. That’s more than all the outstanding credit card debt in the country.Read more about it here.
We all know the millennial generation and why we’re so intent on reaching them — the biggest generation since the boomers in the U.S., annual purchasing power estimated at $170 billion, the most multicultural generation ever, the first generation that can claim to be true digital natives.
And, of course, we know the other side as well: lousy job prospects (though perhaps some recent glimmers); massive debt burdens from their university days; born into an age of political divisiveness, scandal, and economic crisis. We also know that those lucky millennials who have actually been able to land jobs are turning the workplace on its head by refusing to follow patterns set by generations past. They want more feedback, more flexibility, more freedom, more entrepreneurial incentives, more life-work balance, more purpose — and less of most of the things their supervisors deem essential.
But what about the really important stuff about millennials? Like what time of day they most enjoy sex?
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Licensure has fallen sharply among 17- and 18-year-olds as well. Some attribute the trend to higher costs (including gas and insurance), while others note that today’s techo-enabled teens have less reason to stray from home. Read more about it here.
They’re more accepting of same-sex relationships.
What once was taboo—even punishable by imprisonment or death—for earlier generations is now mainstream. Only around a quarter of U.S. millennials surveyed believe homosexuality is “wrong,” while half disagree. This is almost the reverse of attitudes among those aged 55-65, suggesting that acceptance will continue to grow.
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
They know online flirtations come at a price.
What happens in Vegas may stay in Vegas, but the same doesn’t hold true for the Web. More so than the other generations, millennials are seeing the negative impact of online behaviors on offline relationships. And in 2012, virtually nobody (7 percent of our overall sample and 6 percent of millennials) believes that having a strongly sexual relationship online doesn’t count as cheating. It’s time to retire that excuse.
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
What they see and read online is influencing their views of sex.
For decades, social scientists have talked about the link between pornography in film and magazines and the overestimation of sexual activities engaged in by others and dissatisfaction with one’s own sex life. Just imagine how that’s magnified with all the sexual content that’s available on the Web. No wonder more than 1 in 5 millennials we surveyed (23 percent) worry they’re not very good in bed.
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
They’re creating new rules of digital engagement.
Remember when it was “boy meets girl”? Now it’s more like “boy investigates girl, uses smartphone to cheat on girl, gets dumped by girl via SMS, and then gets stalked by girl.” (Substitute genders to your liking.) Ah, romance in the digital age!
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
They’re using social networks as a hunting ground for love and sex.
So little time, so many avenues to romance…
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
A century or so from now, Ancestry.com’s going to get pretty interesting…
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
While intelligence is the hands-down winner over physical strength, power, and money across the generations, millennials differ from earlier generations in their attraction to power over wealth. For this generation, power isn’t about autocracy or the military-industrial complex of their grandparents’ protest days; it’s about the capacity to effect change.
Based on Euro RSCG Worldwide’s online survey of 1,000 U.S. adults, conducted February 2012. Learn more about it here.
