The Best Bosses Double-Down on Respect and Listening

There was much to like about the management style of John Shields, former CEO of Trader Joe’s, but I especially admired his approach to hiring. As reported in The Atlantic, Shields would fly out to interview prospective managers and would reject anyone who didn’t smile within 30 seconds of shaking his hand. That speaks volumes about how he wanted his employees to be treated—and how he wanted them to feel while on the job.

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The Talent Mandate
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Next Year In Family, Caregiving, And Stages Of Life

[This is the fourth in a series of six posts about trend sightings for 2015 and beyond.] My colleagues at Havas Worldwide and I launched our annual trends report last week, which forecasts an übertrend for the next 12 months of everyone focusing on their individual selves, from self-tracking to self-improvement and more. The report’s nine other trends center on the global middle class, the desire to be memorable, bugs, safe eating, frenemies, women, wild things, small business, and the new local. We’ve also come up with a massive list of sightings about what’s next, which we’ll release in January but are previewing in a series here over six days. Many of them have obvious implications for marketers.

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10 Trends for 2015, Aging, Health & Wellness
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Next Year In Fashion, Beauty, And Design

[This is the third in a series of six posts about trend sightings for 2015 and beyond.] When many people hear the word trend, their mind first goes to fashion. Even though the cultural phenomena that I like to call Future Headlines exist in every discipline, many of us don’t recognize them as trends. A suddenly popular food, like the dressed-up biscuits that are the latest “it” meal, isn’t seen as a trend—it’s seen as the best thing ever. We believe new, of-the-moment business practices are simply the future, not ideas that come into vogue and fall back out.

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10 Trends for 2015, This Digital Life
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Next Year in Food and Nutrition

[This is the second in a series of six posts about trendsightings for 2015 and beyond.] America circa 2015 is more obsessed with what it eats—and what it doesn’t—than ever before. And we’re tending toward extremes: Some of today’s culinary trends are almost ridiculously decadent, while others are equally virtuous. (Perhaps that’s why many people are starting to advocate an 80/20 principle for healthy and indulgent eating.) Food dovetails with nutrition, which dovetails with health. I’ll get to that later, but first the fun stuff.

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10 Trends for 2015, Food
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