Monthly Archives: January 2011
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after we helped introduce metrosexuals to the mainstream—today’s man likes to shop. A lot. And all that retail out there that caters to the Y chromosome contingent? I’m now calling it “hetail.” This is not Home Depot or even local or gourmet hardware stores. This is a whole new crop of brick-and-mortars as well as online establishments that appeal to men who appreciate a nostalgic quality, American craftsmanship, and just plain old cool stuff. Here’s some of the best of hetailing today:
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these days? If you look around Manhattan or Brooklyn (the new old Manhattan), or Portland or L.A., you might wonder if there’s a casting call going on for Walden: The Movie. It’s hard not to notice the bearded, booted, and flannel-shirted flocks trudging along the streets, in a sort of Paul Bunyan meets hipster (I mean echo-boomer?) aesthetic. Maybe it’s a backlash to the striped-button-downed, cologne-spritzed, well-coiffed look of the metrosexual, but men in cities these days are rocking the Urban Woodsman look hard—and old-school American brands such as Woolrich are reaping the benefits. (Note: Sometimes this look does not come cheap. A friend spotted a Woolrich section recently in the men’s department of the Bon Marché in Paris, with staggering prices for clothes that look more ready-for-fly-fishing than night-at-the-Costes.)
This is the first in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, and it has to do with how men are redefining their traditional role as provider—perhaps not by choice. Said an article in Forbes in 2009, “In total, 78% of the jobs lost in this recession have been lost by men, according to BLS statistics.” The Atlantic called it a “mancession.” As with the recession, we might be headed out of the worst of the economic news for the male gender, but there are still a lot of men around the country without work.