Monthly Archives: April 2011
All indicators point to yes! Wedding ring made with repurposed Welsh gold? Check. A call for charitable contributions rather than gifts? Check.
Euro RSCG's New Consumer study found signs of a populace grown weary of throwaway culture and the constant quest for more. Looking at the U.S. stats:
- 87% felt good about themselves when saving money
- 49% were getting a sense of satisfaction from reducing their purchases during the downturn
- 52% claimed they wouldn't go back to their old shopping patterns even when the economy rebounded
- 48% were making an effort to buy fewer disposable goods
How are women doing around the world? Last summer, The Economist Intelligence Unit released the Women's Economic Opportunity Index, detailing findings from 113 countries. No time to pore over a 150-page report? You're in luck! The following infographic presentation offers an easy-to-understand overview. It was first presented at the World In 2011 Festival and tells the story of where women stand in the context of business, including issues such as maternity leave and property rights.
As a member of the generation usually referred to as Y or millennials, I thought it would be interesting to look at the way young people embody the shift in state of mind that we call New Consumerism. We have also been working on this subject at Euro RSCG London, supported by semiotics studies, interviews, and Prosumer workshops.