The millennial generation has a reputation for being eco-minded and cause oriented, but some have questioned how much their proclaimed concerns for people and the planet result in action. To find out, Ypulse surveyed 1,300 high school and college students in the U.S. and discovered the following:
- Nearly three-quarters of millennials (72%) have a specific cause in which they invest.
- 79% regularly volunteer time and 50% regularly donate money to their cause.
- They donate on average nearly $80 a year to causes they care about, with some gender differences: While in high school, girls outdo boys in donations (giving $70 versus the boys' $59), but in college that's reversed, with young men donating an average of $104 each year and young women donating just $66.
- 7 in 10 millennials would be willing to pay more for a product that's connected to a cause.
Read more about the study at MediaPost.
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