Monthly Archives: July 2011
Much ado has been made over the peaks, valleys, and general drama associated with big business--but what happens when the business is all in the family and corruption seeps through and threatens the very fiber of its ancestral heritage? There's certainly no better example these days than everything Murdoch. I can't think of another family business in recent memory that more aptly encapsulates this mortal coil than the one in the middle of the recent News of the World maelstrom. We're all sitting rapt at our TVs, waiting to see what will happen next in Parliament. And Michael Wolff, who opines on Adweek's website about the "Murdochalypse," was on Today talking about not only how the end of a dynasty is on Rupert's mind but also how on earth to protect his son James, the heir apparent to the throne, grossly in danger of never having the chance to lead.
When Euro RSCG Worldwide surveyed consumers in three markets (France, U.K., U.S.) as part of our Future of the Corporate Brand study, corporate transparency emerged as a topic of real concern. Seventy-four percent of the total sample said it's important that businesses be "completely open and transparent," and 82 percent said "businesses need to open a dialogue with their consumers." Since 2009, Domino's Pizza has emerged as something of a poster child for transparency. As the first move in its turnaround, the
Researchers at Mitre corporation have developed an algorithm that isolates specific words in a tweet to guess with a fairly good degree of accuracy whether the tweeter is male or female. It seems women tend to use all sorts of words avoided by men (love, girl, happy, and birthday, among them) and are more prone to the use of emoticons and Internet slang (OMG!).