This report looks at the changing world of luxury; luxury is increasingly plastered over all manner of mass-market products, as once-exclusive designers license their brand names for use on products sold in discount stores.
For some, luxury is an outerdirected display of financial and social power. For other people, luxury is inner-directed enjoyment, that others don’t have the means or savvy to access. Today’s prosumers are more apt to fall into the second category.
Highlights of our study include: Luxury retail trends, Exclusively mine, Luxurious experiences, The geography of affluence, Luxury redefined and Who's next?