Monthly Archives: August 2011
One Young World Spotlight: Sizwe Mpofu-Walsh
This piece originally ran on Huffington Post.
By Kathleen Hale
For those of you who've been feeling morose about my generation's ability to handle ourselves in an ever-mutating social and political climate, you should really know about a young South African man named Sizwe Mpofu-Walsh.
It's hard not to feel optimistic when you talk to Sizwe. At 22, he's already founded a youth leadership training company, formed a hip-hop group that was nominated for an All African Music Award, and served as tournament director of the African Schools' debating Championships. That's right, he can out rap you and out debate you--probably at the same time.
Related topics:
Millennials
Quote of the Day: Agathe Bousquet
“The era of blind consumption is over. Brands need to position themselves as agents for good that work toward positive change. Whether it be how a company treats its employees, its contribution to society, or its commitments and vision for the future, businesses will need to represent something meaningful to justify customer loyalty and premium prices.” — Agathe Bousquet, Managing Director, Euro RSCG C&O
Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.
Related topics:
New Consumer
Quote of the Day: Olivier Pluquet
“Young people are savvy, passionate consumers, plugged into brands and trends and expecting business to contribute to the greater good. The challenge for brands is determining how to empower millennials and tap into their desire for positive change. We must engage them over the long term in a meaningful way.” —Olivier Pluquet, Havas Worldwide
Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.
Related topics:
Millennials
Sighting: The Cardboard Bottle from Ecologic Brands
Did you know plastic accounts for 12 percent of total waste in the United States? That's around 30 tons of waste a year. Until now, there were no good packaging alternatives for certain products, but that's beginning to change. After four years of work, Ecologic Brands has come up with a bottle made entirely of recycled cardboard. And, though it's lined with a plastic pouch, it uses 70 percent less plastic than a traditional plastic jug and is fully recyclable. You may see it on shelves soon, holding Seventh Generation laundry detergent.
You can learn more about this packaging innovation at FastCoDesign.
Related topics:
New Consumer