Monthly Archives: September 2011
Choosing Right: When Less Equals More
A thought-provoking article this week in the Hindustan Times. In it, Tirthankar Dash discusses the evolving relationship between marketer and consumer as the "need states" of earlier decades gave way to an era of abundance and a rampant consumer desire for "more of everything," "more every time." Where marketers had once served as "deliverers," now they became "panderers," acceding to every request (sweeter, bigger, brighter!) without regard to consequences.
Related topics:
New Consumer
Youthquake: How Young People and Technology Are Changing the World
See below for David Jones' presentation at the Mashable Social Good Summit earlier this week. In it, he speaks about how young people and technology are changing the world, and he introduces three One Young World ambassadors: Michael Teoh (Malaysia), Erin Schrode (USA), and Kwadwo Ofori Owusu (South Africa), who share their thoughts on youth activism and the causes they champion.
Related topics:
Millennials
Infographic: Media Consumption Across Generations
Magid Generational Studies, using data compiled by Advertising Age, has released an infographic breaking down media consumption by hour of day and generation.
Profiling is grouped into “Baby Boomers,” “Generation X,” “Millennials,” “Teen Millennials,” and “iGen.” It's an eye-friendly way to grasp how media use is becoming much more age specific. Check it out:
Related topics:
Millennials
One Young World Mobilizes Youth to Create Positive Change
By Zoe Fox
One Young World, a non-profit that provides an open platform for young people to create positive change, hopes to kick off a movement uniting young people across the world to advocate on behalf of the world’s youth. They’re calling this movement a “Youthquake.”
Related topics:
Millennials