Monthly Archives: September 2011
A thought-provoking article this week in the Hindustan Times. In it, Tirthankar Dash discusses the evolving relationship between marketer and consumer as the "need states" of earlier decades gave way to an era of abundance and a rampant consumer desire for "more of everything," "more every time." Where marketers had once served as "deliverers," now they became "panderers," acceding to every request (sweeter, bigger, brighter!) without regard to consequences.
Magid Generational Studies, using data compiled by Advertising Age, has released an infographic breaking down media consumption by hour of day and generation. Profiling is grouped into “Baby Boomers,” “Generation X,” “Millennials,” “Teen Millennials,” and “iGen.” It's an eye-friendly way to grasp how media use is becoming much more age specific. Check it out: