Monthly Archives: October 2011
An interesting conversation's going on about the gender gap in funding for female-led start-ups. One of the leading researchers in this field is Australian entrepreneur Pemo Theodore, who began to study the gender gap after five unsuccessful years spent trying to drum up venture capital funding for her digital matchmaking business. You can learn more about her findings by watching some snippets from her interviews below or order her ebook ($2.99) by clicking here.
Recently, Dr Pepper has followed in its competitors' footsteps and released a diet soda—Dr. Pepper Ten—targeted specifically at men in a fashion similar to Pepsi Max and Coke Zero. In their TV spot, a grizzled man enjoys the drink in the midst of a laser gun fight in a jungle, while riding an ATV (slightly reminiscent of G.I. Joe commercials from way back in the day). The copy reinforces the manliness theme by more or less telling women that this soda is for men, and men only. To further this idea, Dr Pepper Ten has set up a men-only Facebook page that consists of "manly" games and quizzes.
A Boston Consulting Group survey has found that women will control $15 trillion in global spending by the year 2014 and by 2028 will be responsible for about two-thirds of all consumer spending worldwide, making them the world's third largest "emerging market" after India and China. Read more on Forbes.com. Image credit: Creative Commons/David d'O@flickr.com