Monthly Archives: October 2011
Why Do Women Get Funded Less Than Men?
An interesting conversation's going on about the gender gap in funding for female-led start-ups. One of the leading researchers in this field is Australian entrepreneur Pemo Theodore, who began to study the gender gap after five unsuccessful years spent trying to drum up venture capital funding for her digital matchmaking business. You can learn more about her findings by watching some snippets from her interviews below or order her ebook ($2.99) by clicking here.
Related topics:
Gender
Spotlight Campaign: Dr Pepper Ten
Recently, Dr Pepper has followed in its competitors' footsteps and released a diet soda—Dr. Pepper Ten—targeted specifically at men in a fashion similar to Pepsi Max and Coke Zero. In their TV spot, a grizzled man enjoys the drink in the midst of a laser gun fight in a jungle, while riding an ATV (slightly reminiscent of G.I. Joe commercials from way back in the day). The copy reinforces the manliness theme by more or less telling women that this soda is for men, and men only. To further this idea, Dr Pepper Ten has set up a men-only Facebook page that consists of "manly" games and quizzes.
Related topics:
Gender
Can Good Be Sexy?
Euro RSCG's Global CMO Pushes for Profit Through Responsibility
There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: "The social responsibility of business is to increase its profits."Related topics:
New Consumer
Women Are Third Largest “Emerging Market”
A Boston Consulting Group survey has found that women will control $15 trillion in global spending by the year 2014 and by 2028 will be responsible for about two-thirds of all consumer spending worldwide, making them the world's third largest "emerging market" after India and China.
Read more on Forbes.com.
Image credit: Creative Commons/David d'O@flickr.com
Related topics:
Gender