Monthly Archives: November 2011
A Cloudy Forecast for Screenagers
In the late ’90s, Douglas Rushkoff’s book Playing the Future introduced the term screenager: a teenager who spends a lot of time at a computer screen sending emails and instant messages, downloading music and movies, playing games, and cruising around … Click to read more…
Generation Sell?
Writing in the New York Times Sunday Review, William Deresiewicz considers what best characterizes the millennial generation. He sees previous youth cultures as related to two things: “the emotion or affect they valorized and the social form they envisioned.” So … Click to read more…
The Relationship Between How You Feel and What You Buy
Whatever consumers’ mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and … Click to read more…
“I Hate Spending Money”: Millennials’ Aversion to Debt
A fascinating article in the Deseret News this week about millennials’ attitudes toward credit and debt. It features Utah State University students Eric Richardson and Tyson Lloyd, who have been living in a tent off campus since May. Richardson and … Click to read more…
Genderswap Your View of the World
Danielle Sucher has created an interesting app for the Chrome browser. Jailbreak the Patriarchy genderswaps the world for you. When it’s installed, everything you read in Chrome (except for gmail, so far) loads with pronouns and a reasonably thorough set … Click to read more…
Trendsightings 2012: What’s Next for Men?
Euro RSCG Worldwide’s just released The Big Little Book of Nexts speaks to growing concerns over the state of boys and men. In a number of respects, the male of the species is in crisis: In the United States, for … Click to read more…
Mercedes Erra and the Need for Women to Seize Leadership Opportunities
Mercedes Erra, President and Founder of BETC Euro RSCG, recently talked to WebVideoStrategy on how companies rarely use young women as ambassadors for their business.
She explains this is partly due to the gender imbalance in leadership roles, however, she notes young women maybe too passive in seizing such opportunities. For this reason, Mercedes Erra has been supporting Voxfemina to help empower women and teach them to articulate the right points when being filmed.
To watch the full video interview of Mercedes Erra (in French) please go to: http://www.youtube.com/watch?v=TueHbsUwl0Y Click to read more…
