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Gender

Mercedes Erra and the Need for Women to Seize Leadership Opportunities

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Mercedes Erra, president and founder of BETC Euro RSCG, recently talked to WebVideoStrategy on how companies rarely use young women as ambassadors for their businesses.

She explains this is partly due to the gender imbalance in leadership roles; however, she notes young women may be too passive in seizing such opportunities. For this reason, Erra has been supporting Voxfemina to help empower women and teach them to articulate the right points when being filmed.

To watch the full video interview of Mercedes Erra (in French), please go to: http://www.youtube.com/watch?v=TueHbsUwl0Y

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