Monthly Archives: January 2012
Documented@Davos: David Jones on New Tools for Change
Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David's new book, Who Cares Wins, and the power of social media to effect change.
Related topics:
New Consumer
Documented@Davos: David Jones on New Tools for Change
Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David's new book, Who Cares Wins, and the power of social media to effect change.
Documented@Davos: David Jones, Havas, One Young World from Michelle Laird on Vimeo.
Related topics:
Brand Leadership, Millennials
Infographic: Millennials vs. Older Generations
Yes, another infographic--this one offering demographic and behavioral contrasts between millennials and earlier generations (U.S. only). It was created byTony Shin, a senior media analyst at Online Graduate Programs, and draws on data from Pew Research Center.
What surprised us most? The low rate of millennials forecast to actually earn a college degree: While 40 percent of millennials are currently in college, Pew estimates that only 21 percent of millennial women and 16 percent of men will actually graduate.
Related topics:
Millennials
Selling Sustainability
Interesting post in The Guardian this week about steps businesses can--and should--be taking to promote sustainable behaviors:
Research shows that changing people's habits through sheer force of persuasion is hard, especially if their surroundings stay the same. Marketing campaigns can try to encourage people to live more sustainably, but "it's entirely in the hands of the consumer whether they do or not," says Lucy Shea, CEO of sustainable communications agency Futerra. "It rests entirely on the efficacy of that campaign, and often behavior change doesn't result."
Related topics:
New Consumer