Monthly Archives: April 2012
A Fast Buck
The mobile wallet gets off to a shaky start
Forgetting your wallet at home may soon be less incapacitating than it once was, so long as you didn’t forget your smartphone, too. This past fall Google rolled out Google Wallet, which stores your credit card information and then allows you to pay at participating stores with a tap of your fingertip. But not everyone thinks that NFC (Near Field Communication) payments are ready for prime time; for one, Google Wallet has been dogged by a revolving door of executives—not a great confidence boost. The European Commission is struggling to create legislation for digital payments and questioning whether the continent’s mobile wallet project is “discriminatory,” as it encompasses only the three largest mobile operators. And some American lawmakers worry
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This Digital Life
App and Trade
Why we download a lot of apps—but use very few
If you’ve ever gotten download happy and stocked up on free apps for your smartphone but then neglected to use any of them after a cursory look, you’re not alone. Experts say we either really, really like our apps (enough to devote an hour a day to them) or lose interest in them very quickly. Sixty-eight percent of us open five or fewer apps a week, and we eventually delete 80 to 90 percent of them. The top app categories: weather, navigation tools, finance, sports, games, Facebook, and Twitter.
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This Digital Life
Stat of the Day: Millennials and Impulse Buys
Millennials are 52 percent more likely than other generations to report making impulse purchases simply to pamper themselves, according to the most recent issue of “The Checkout,” a monthly report from brand-research firm the Integer Group.
Read more about it here.
Image credit: Creative Commons/Clare & Dave@flickr.com
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Millennials
This Digital Life (PowerPoint)
See below for the companion deck to Euro RSCG Worldwide's latest Prosumer Report, "This Digital Life"--based on a survey of 7,213 adults in 19 markets around the world. For best viewing, please use Full Screen mode.
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This Digital Life