Monthly Archives: May 2012
Big Mother
Parents are breaking out all the tech tools to snoop on their kids during this digital coming of age
In most countries approximately half of parents say they have hacked into their teenager’s Facebook account; in the U.S., 60 percent of parents ’fess to it, while in New Zealand, 44 percent say they’ve done it. In most cases, American parents go to greater lengths to keep tabs on a teen: 75 percent are “friends” with their child on Facebook, compared with 10 percent of parents in Japan and 33 percent in France. U.K. parents are most likely to suspect their kid of “sexting” and Spanish parents are most likely to suspect that their child is illegally downloading music. An equal number of parents in the U.K. and U.S.—20 percent—think their child may be watching pornography.
Related topics:
This Digital Life
TV 2.0
2011 was a challenging year for innovation in the TV space: Logitech, one of the first vendors to use Google’s Android-powered Google TV set-top box, lost more than $100 million in operating costs. Meanwhile, the Apple TV digital media receiver did fairly well from a consumer-acquisition perspective, but overall is a disappointment as there are no “apps” in the way that they exist on the iPhone or iPad. 2011 was essentially the stepping-stone to the true convergence of TV and the web that will occur in 2012. For starters, Google TV 2.0 is coming, with new partners such as
Related topics:
This Digital Life
The Complex World of Mobile Marketing
One more graphic from Luma Partners: This one depicts the world of mobile marketing. Imagine what it will look like in five years...
Related topics:
This Digital Life