Related topics:

Brand Leadership, Corporate Brand, New Consumer

Do We Feel Closest to Tech Brands?

Havas Media and CSA Institute have released the results of their annual survey on top brands in France.

Eight of the top 10 brands are either technology, Internet, or media brands, suggesting that consumers now feel more connected to the digital brands that infuse their days than to the material-goods brands with which they used to identify.

Read more about it on the Myndset blog.

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