Propelling businesses and brands to the future first is the focal point of our work at Havas Worldwide – and the promise we make to our clients. To that end, we have made Prosumers an ongoing focus over the past decade.
Who are Prosumers? They are the men and women who are influencing markets all over the globe. Empowered by new technologies and improved access to information, Prosumers are highly knowledgeable and demanding in their relationships with brands. What they are doing today, mainstream consumers are likely to be doing six to eighteen months from now.
On this site, you’ll find our full compendium of Prosumer Reports from recent years, with insights and information on topics ranging from health and wellness, food, and aging to millennials and digital lifestyles.