[This is the fourth in a series of six posts about trend sightings for 2015 and beyond.] My colleagues at Havas Worldwide and I launched our annual trends report last week, which forecasts an übertrend for the next 12 months of everyone focusing on their individual selves, from self-tracking to self-improvement and more. The report’s nine other trends center on the global middle class, the desire to be memorable, bugs, safe eating, frenemies, women, wild things, small business, and the new local. We’ve also come up with a massive list of sightings about what’s next, which we’ll release in January but are previewing in a series here over six days. Many of them have obvious implications for marketers.
Interested in knowing more about the process of physical aging? Anthony Cerniello used his friend Danielle as a model for an aging-simulation video, turning her into a composite by combining photos of her relatives, young and old, who have the greatest facial resemblance. Animators and a 3D specialist helped bring the subtle transitions to life. Watch it here.
We will all age and we all have people in our lives who are aging: parents, grandparents, friends. Most of us wish to retain our well-being and autonomy physically and mentally – to remain in our homes, in our communities. Within widely varied social, economic, and cultural contexts, how can we help people understand their options, make informed decisions, and activate themselves toward a state of well-being as they grow older? How can we help people thrive and live the lives they wish to live as they age? This is a topic the Mayo Clinic is sponsoring on Open IDEO. Take part in the conversation here.
Some interesting predictions from SharpBrains on how the digital brain health market will evolve in 2013:
- More than one million adults in North America alone will take a self-administered brain health check-up via their iPad or Android tablet.
- More than one million amateur athletes will better manage possible concussions by taking cognitive baseline tests via a mobile device.