- More than one million adults in North America alone will take a self-administered brain health check-up via their iPad or Android tablet.
- More than one million amateur athletes will better manage possible concussions by taking cognitive baseline tests via a mobile device.
Some interesting predictions from SharpBrains on how the digital brain health market will evolve in 2013:
We know from our most recent study that much is changing about how people around the globe regard "old age" and the aging process. We're also seeing significant behavioral shifts, as people are increasingly loath to leave behind the activities and proclivities of their youths. Some of these shifts are being driven more by necessity than choice, however--which is certainly the case with delayed retirement. Take a look at these findings from the U.K. Like it or not, new financial realities (both national and individual) mean many will have no choice but to keep working even beyond what has been defined as their "healthy working life expectancy," with significant social and business implications.
The world has done a tremendous job of extending the human timeline over the past two centuries. From an average life expectancy of 40 in 1800, we’re now up to 67 years globally, with a high of nearly 83 years in Japan. At the same time, more years spent in school and the postponement of marriage, procreation, and even “growing up” means we’re pushing the limits of youth ever further. Respondents to Euro RSCG’s latest global study expect to age gracefully, think they’re already aging better than most of their peers—and won’t worry about being old until their 70s. Yet there are concerns about the realities of growing old and clear evidence that people are leery of pushing the limits of longevity. Take a look at the infographic: