What’s the next big thing?
Is it 3D printing, personal genomics, cleantech, hydrotech, self-driving cars, augmented reality, wearable computing, microcurrencies, big(ger) data, faster drones?
And now for something completely different.
What makes us human? In one word, preferably.
It’s a question, that the other day, out of sheer orneriness, I decided to ask my Twitter followers. The most common answers were: empathy, consciousness, compassion, love.
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Social media has evolved from a network of ordinary people exchanging and sharing information to an essential tool through which governments and businesses can spread their message. In an interview with Insight Out Magazine‘s Hannah Beecham, David Jones, global CEO of Havas and Euro RSCG Worldwide, confirms how social media has brought corporate social responsibility onto the profit-and-loss statement and why this new form of communicating with clients and partners must begin with an authentic and transparent CSR policy.
Watch the video here.
Please Help Amnesty International and Euro RSCG Prague Bring an End to Death by Stoning
Working with Amnesty International, Euro RSCG Prague created the campaign “Stones for Sakineh,” a Facebook petition and campaign to raise awareness of, and bring an end to, the barbaric sentence of “death by stoning.” The campaign urges people to save Sakineh Ashtiani from this horrific sentence by selecting a stone and adding it to the mural of Sakineh. Each stone added helps complete the mural of Sakineh and will change the usage of stones from killing tools to tools for social change.
[Click Here] to watch the video case study.
[Click Here] to go to the Facebook app “Stones for Sakineh” to sign the petition.
See below for key findings from Euro RSCG Worldwide’s Consumer Conscience study, based on an online survey of 4,000 adults in Brazil, China, France, India, the United Kingdom, and the United States.
David Jones, global CEO of Havas and Euro RSCG Worldwide, and author of Who Cares Wins, speaks with Monika Mitchell of Good Business International on why good business is better business:
Earlier this month, Bloomberg’s Julie Hyman interviewed David Jones, global CEO of Havas and Euro RSCG Worldwide and author of Who Cares Wins, on the role social media is playing in corporate social responsibility. Watch the interview here.
In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of radical transparency and consumer empowerment. Watch the interview here.
David Jones, global CEO of power ad agency Havas, is among the youngest CEOs in advertising, and among the industry’s most innovative and best connected. He was a key adviser to David Cameron’s successful 2010 campaign for UK Prime Minister. He’s also the founder of One Young World, an annual summit that brings young people together from all over the world to try and address the world’s global challenges. All this might explain why he’s been bullish on social business and optimistic about the power of social media. I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to “do good” and “do well” in order to survive and thrive.
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Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
Documented@Davos: David Jones, Havas, One Young World from Michelle Laird on Vimeo.
Not all global businesses are headed by forward-thinking leaders like Unilever’s Paul Polman or Marks & Spencer’s Sir Stuart Rose. But within large corporations there are often senior executives who understand that a move toward social responsibility and sustainability is the way forward. At the Global Social Business Summit in Germany in 2010, delegates were predominately from the nonprofit sector, but there were also a number of people from major corporations looking for ways to adopt social business initiatives and apply them to their own businesses.
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