New Consumer Sighting: Goedzak
What a great idea! Have you ever wanted to put something out with the trash that you thought someone else might find of value? Dutch design firm Waarmakers has come up with a solution. As part of their “Design for Altruism” project--which aims to design products that stimulate behavior to benefit others, preferably complete strangers--they conceived Goedzak, a brightly colored garbage bag that indicates the product being discarded is still usable. It's a more visible alternative to taping a "Free" sign on items and, depending where one lives, may be more practical than schlepping the goods to a charity reseller. Learn more about it here.
Image source: jubbling.com
Related topics:
Brand Leadership, Communities and Citizenship, New Consumer
10 Rules for the Open Brand
Last month, I was at TED, which is always a mind-bending experience: listening to some of the best brains in the world talk about subjects that cause you to shift the way you think.
Related topics:
Brand Leadership
Interview: Jones and Geldof Say Businesses Must “Do Good”
In an interview with Emma Alberici of Australia's "Lateline," David Jones, co-founder of youth organization One Young World, and Sir Bob Geldof say that businesses that are socially responsible will outperform those that are not because social media gives the community the ability to sanction organizations that behave badly, unethically, or dishonestly. Watch the interview here.
Related topics:
Brand Leadership, Communities and Citizenship, Corporate Brand, Prosumerism, This Digital Life
Take Part in World Water Day
Did you know today is World Water Day? Every year approximately 2.4 million deaths (4.6 percent of all deaths globally) could be prevented if people practiced good hygiene and had access to adequate sanitation and water. More than 1.8 million people—mostly children—die every year from water-borne diseases. You can help.
Related topics:
Brand Leadership, Communities and Citizenship, Corporate Brand, Health & Wellness, New Consumer, This Digital Life