Sing with Celine

PALM + HAVAS released an integrated campaign for the Sainte-Justine Hospital Foundation, which seeks to help children in Canada suffering from premature births and life-threatening diseases. Celine Dion is the face of the campaign, selected for her behind-the-scenes support of the charity. Watch Havas' spot with Celine here. And click here if you'd like to donate.

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Communities and Citizenship
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Do the sociopolitical views of CEOs matter?

In our most recent Prosumer Report, “Building Brands That Matter: The Sweet Spot Between Trust and Dynamism,” we cited the examples of two chief executives—Abercrombie & Fitch’s Mike Jeffries and Guido Barilla, chairman of the eponymous pasta maker—whose public pronouncements about “uncool” kids and homosexuality, respectively, set off a firestorm of protests  and calls for boycotts. This led us to wonder just how broad a group of consumers is willing to avoid the products of companies run by people with whom they have fundamental differences on hot-button issues.

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Communities and Citizenship, Generations, New Consumer
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Still the Reason for the Season?

The past few years have seen an increasingly heated debate over the winter holiday season in the US—and most particularly over Christmas. Critics of commercialization beseech us to “Remember the reason for the season”; retailers are chastised for instructing cashiers to wish their customers the one-size-fits-all “Happy Holidays” instead of “Merry Christmas”; and this year Sarah Palin is busy hawking her book on what she perceives as the “war on Christmas”—waged, she says, by “angry atheists” determined to “abort” Christ from the Christmas season.

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Communities and Citizenship, Millennials
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Will Corporations Save the Day?

Big worries, ineffective politics, powerful corporations Climate change, environmental destruction, food insecurity, obesity, terrorism, unemployment, mass migration, inadequate healthcare, debt, and pensions…There’s plenty to worry about for anyone in the world who steps outside his or her home or accesses any form of media.

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Brand Leadership, Communities and Citizenship, Corporate Brand
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