Havas Village contributes to community through Sow Good Project

In light of Mandela Day, the South African Havas staff will be contributing 67 minutes each to the creation of a vegetable garden on the agency’s Bryanston-based property, which will be named the Havas Sow Good Project. “We will not only create and plant the garden, but will also be responsible for the maintenance. Once they have been harvested, the fresh vegetables will be donated to the surrounding communities. This was an idea brought forward by our staff, which the management team are in full support of,” explains Havas Worldwide Johannesburg Group Managing Director Ursula McAlpine. She further states that this project is a demonstration of the willingness of the agency to get involved and make a positive contribution to the community in which it operates.

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Communities and Citizenship, The New Consumer and the Sharing Economy
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Why People Rule the World in 2014

“For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, for which they had created this concept. Although I’m proud of the brains at my sister agency, I’m sharing it because I think they homed in on a truth that’s much bigger than one project, one client, or one communications company. They identified and encapsulated a major trend that’s behind many of the smaller trends I’ve been looking at, like über-empowered consumers and the end of gatekeeper culture: People are ruling the world.

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Communities and Citizenship, Digital and the New Consumer
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CEOs and Consumers Disconnected on Sustainable Products and Services, Says Accenture, Havas Media report

Only a third of consumers regularly consider sustainability in their purchasing decisions, according to a global study by Accenture and Havas Media RE:PURPOSE, which reveals the reasons for the disconnect between business and consumer expectations of sustainable products and services. The report, “From Marketing to Mattering,” is based on a survey of 30,000 consumers in 20 countries. The study was commissioned in response and as a companion to the UN Global Compact-Accenture CEO Study on Sustainability, published in 2013, in which two-thirds of CEOs admitted that business is not doing enough to address sustainability challenges, similar to the 73 percent of consumers in the latest research that say businesses are failing to take care of the planet and society.

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Brand Leadership, Brand Relevance, Communities and Citizenship, New Consumer
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Havas Worldwide Climate Practice Launched

Havas PR has launched its new global climate change communications group, the Havas Worldwide Climate Practice. The team brings together best-in-class communications experts in key geopolitical centers around the world. The practice will be led by Pete Bowyer, who was the spokesman to former UN Secretary-General H.E. Kofi Annan on climate justice issues in the run-up to the Copenhagen Climate Change Conference in 2009. He will report to Marian Salzman, PRWeek’s 2014 Global Agency Professional of the Year and Havas PR North America CEO, for U.S. and Europe and to James Wright, managing director of Red Agency Australia and Havas PR APAC, for APAC. The Havas Worldwide Climate Practice will provide strategic consulting, communications advice, and campaign mobilization to clients on one of the most urgent issues facing our generation.

Related topics:

Brand Leadership, Brand Relevance, Communities and Citizenship
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