Wading through all the Christmas displays while trying to find Halloween treats, I have been thinking more and more about #GivingTuesday. The concept that New York’s 92nd Street Y and the United Nations Foundation had in mind when they launched the initiative is deliciously simple—and appealing, as we’re all still shaking off the hangover of last decade’s collective overspending, against a backdrop of the frenzied end-of-year consumerist messages.
Havas Worldwide’s latest Prosumer study—on family dynamics—is still in the field in some countries, but we decided to take a look at the US data in advance of the November 4 midterm elections. The online survey was conducted among 501 Americans aged 18 and older. Of those, 176 self-identified as Democrats; 117, as Republicans; and 136, as Independents.