What Brands Can Learn from the Global Citizen Festival

What do Ban Ki-moon, Jay Z, Sting, and I all have in common (aside from our general awesomeness, I mean)? Last Saturday, the four of us—along with 60,000 celebrities, public figures, and everyday people—took part in the Global Citizen Festival and shared our commitment to end extreme poverty by 2030.

Related topics:

Brand Relevance, Communities and Citizenship, Hashtag Nation, Millennials
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Who Wins In The Honesty Game? Almost Everyone

I’ve been thinking and writing a lot lately about the new American centers of cool—smaller cities with a youthful, entrepreneurial vibe and great quality of life…except then the rest of us discover them, they become fast-growing markets, and the locals become insanely pissed at whomever gave away their big secret, or not-so secret (as I wrote when I flagged red-hot Austin last year).

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Brand Relevance, Communities and Citizenship
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Havas Village contributes to community through Sow Good Project

In light of Mandela Day, the South African Havas staff will be contributing 67 minutes each to the creation of a vegetable garden on the agency’s Bryanston-based property, which will be named the Havas Sow Good Project. “We will not only create and plant the garden, but will also be responsible for the maintenance. Once they have been harvested, the fresh vegetables will be donated to the surrounding communities. This was an idea brought forward by our staff, which the management team are in full support of,” explains Havas Worldwide Johannesburg Group Managing Director Ursula McAlpine. She further states that this project is a demonstration of the willingness of the agency to get involved and make a positive contribution to the community in which it operates.

Related topics:

Communities and Citizenship, The New Consumer and the Sharing Economy
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Why People Rule the World in 2014

“For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, for which they had created this concept. Although I’m proud of the brains at my sister agency, I’m sharing it because I think they homed in on a truth that’s much bigger than one project, one client, or one communications company. They identified and encapsulated a major trend that’s behind many of the smaller trends I’ve been looking at, like über-empowered consumers and the end of gatekeeper culture: People are ruling the world.

Related topics:

Communities and Citizenship, Digital and the New Consumer
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