In an interview with Emma Alberici of Australia's "Lateline," David Jones, co-founder of youth organization One Young World, and Sir Bob Geldof say that businesses that are socially responsible will outperform those that are not because social media gives the community the ability to sanction organizations that behave badly, unethically, or dishonestly. Watch the interview here.
Take Part in World Water Day
Did you know today is World Water Day? Every year approximately 2.4 million deaths (4.6 percent of all deaths globally) could be prevented if people practiced good hygiene and had access to adequate sanitation and water. More than 1.8 million people—mostly children—die every year from water-borne diseases. You can help.
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Brand Leadership, Communities and Citizenship, Corporate Brand, Health & Wellness, New Consumer, This Digital Life
Three Reasons Why, in the Age of Damage, Davos Does Actually Matter
Critics have traditionally had a field day slamming the World Economic Forum in Davos as an event where the elite hop on their private jets to quaff champagne and pat each other on the back. Where nothing of any value (except to those present) ever occurs. And ten, or maybe even five years ago, they were probably right.
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Brand Leadership, Corporate Brand
David Jones: Social media and the price of doing well
The digital revolution has changed every facet of life, from business to education, from how we communicate to how we receive our news, from how we entertain ourselves to how we shop. It has completely rewritten the rules of the way the world functions, creating a shift every bit as significant as the industrial revolution.And it has created a much more open, transparent, and social world.
The level of freely available information, the sheer speed at which it can spread, and the ability to use technology to create mass-movements has empowered ordinary people to hold businesses and leaders accountable.
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Brand Leadership, Corporate Brand, Millennials