Your grandmother might have called it “eating like a pig.” But, let’s face it: Our harried schedules and the pressure to fit more and more into every moment mean many of us are treating mealtimes like Olympic events. How quickly can I get through this pasta and back to my iPad/iPhone/iLife? Enter: The HAPIfork—an electronic fork from HAPIlabs that uses built-in Bluetooth, a capacitive sensor, and a vibration motor to monitor how fast we eat. The fork
This report looks at some of the most important trends and discourses in the food and beverage category, and their implications for marketers. Once seen as simple sustenance – and a basic prerequisite to survival – food and beverages are now entertainment, experience, and a badge. Type the term food blog into Google, and you’ll get 655 million hits. In some markets, food awareness has reached the point of obsession. Highlights of our study include: Conflicting Trends & Motivations, What's next?, More Meaningful Connections, Creating Deeper Bonds, and Essential Actions.