Next Year In Family, Caregiving, And Stages Of Life

[This is the fourth in a series of six posts about trend sightings for 2015 and beyond.] My colleagues at Havas Worldwide and I launched our annual trends report last week, which forecasts an übertrend for the next 12 months of everyone focusing on their individual selves, from self-tracking to self-improvement and more. The report’s nine other trends center on the global middle class, the desire to be memorable, bugs, safe eating, frenemies, women, wild things, small business, and the new local. We’ve also come up with a massive list of sightings about what’s next, which we’ll release in January but are previewing in a series here over six days. Many of them have obvious implications for marketers.

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10 Trends for 2015, Aging, Health & Wellness
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Mobile Health & Wellness 2014

How will evolving mobile technology help people be more engaged in their own health outcomes? "Mobile Health & Wellness 2014" surveys the landscape of the health and mobile technology revolution that is driven by innovations in smartphones and apps.

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Digital and the New Consumer, Health & Wellness
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Enhancing Marketing Effectiveness Through Healthcare Service Design

The emerging discipline of service design is rooted in a new understanding: There is no such thing as isolated interactions between users, brand, and the contexts in which the brand appears. Customers mentally meld all their fragmentary, moment-by-moment impressions of interactions together into one overall impression. Service design is about brand owners and marketers building a whole-picture view and using it to create more valuable service experiences for customers. It’s set to be a major force in healthcare, and in practical terms it can be envisaged in four stages.

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Health & Wellness
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WE SUCK…BECAUSE MALARIA SUCKS

Today, April 25, 2014, is World Malaria Day. Every 60 seconds a child dies from a simple mosquito bite, but just $1 pays for a life-saving treatment. You can help by making a donation: MalariaNoMore.org/MalariaSUCKS. Havas Worldwide New York, the agency partner of nonprofit Malaria No More, is helping the organization reach its goal of raising $1 million to treat every affected child in Zambia.

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Brand Leadership, Communities and Citizenship, Health & Wellness
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