How will evolving mobile technology help people be more engaged in their own health outcomes? "Mobile Health & Wellness 2014" surveys the landscape of the health and mobile technology revolution that is driven by innovations in smartphones and apps.
The emerging discipline of service design is rooted in a new understanding: There is no such thing as isolated interactions between users, brand, and the contexts in which the brand appears. Customers mentally meld all their fragmentary, moment-by-moment impressions of interactions together into one overall impression. Service design is about brand owners and marketers building a whole-picture view and using it to create more valuable service experiences for customers. It’s set to be a major force in healthcare, and in practical terms it can be envisaged in four stages.