These past few years have seen an uptick in “charitable gifting”—people donating to a nonprofit in a loved one’s name rather than sending that person a physical gift. And more and more organizations are trying to get in on the deal. Not sure what to get that niece you barely know? How about sending $20 to Heifer International, so they can buy a flock of ducks for a Third World family? Or you could give the same amount to the ASPCA to feed an abandoned kitten or puppy for three weeks.
Businesses are missing out on talented employees by ignoring young people who are not in employment, educations or training, known as Neets, in favor of more formally qualified candidates, says Kate Robertson, the co-global president of Havas Worldwide, an advertising, digital, and communications agency. She argues that Neets can bring much needed skills to a business, particularly in the areas of digital technology and social media.