The New Luxury: Four Truths Changing the Sector

Havas's global CEO describes how millennials are redefining luxury to encompass new experiences and responsible consumption

The past few years have seen an uptick in interest in mindful consumption. (A colleague and I wrote a book about it in 2010.) This movement incorporates a range of focal points — from "pure" ingredients to downsizing, sustainability to sharing — and its impact is being felt around the globe and in virtually every category.

Related topics:

Luxury, Millennials, New Consumer
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Society of Grownups: A Master’s Program in Adulthood

In the mood for coffee? Dessert? How about a short class on finance or home mortgages? If you're a newly minted adult, Ideo and Mass Mutual invite you to stop by the Society of Grownups clubhouse in Brookline, Mass. It's intended to help finance-phobic millennials navigate the adult world. Learn more about this creative partnership here.

Related topics:

Millennials, New Consumer
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Snapshot: Nice Job, Tiger Moms

Havas Worldwide's New Dynamics of Family draws on findings from an online survey of 6,767 men and women aged 18+ in 20 countries. Learn more by downloading the white paper or viewing the companion presentation (see links at top of page).

Related topics:

Millennials, The New Dynamics of Family
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What Brands Can Learn from the Global Citizen Festival

What do Ban Ki-moon, Jay Z, Sting, and I all have in common (aside from our general awesomeness, I mean)? Last Saturday, the four of us—along with 60,000 celebrities, public figures, and everyday people—took part in the Global Citizen Festival and shared our commitment to end extreme poverty by 2030.

Related topics:

Brand Relevance, Communities and Citizenship, Hashtag Nation, Millennials
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