Study: Havas PR North America Reveals Key Insights from Millennials in U.S.-Mexico Border States

The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the states bordering Mexico: Arizona, California, New Mexico, and Texas. To learn more about the trends taking shape there, Havas PR North America surveyed 18- to 34-year-olds, both Hispanic and non-Hispanic, in those states. Already the largest racial/ethnic group in the U.S. after Caucasians, Hispanics are forecast to become the majority in the next 25 years.

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Millennials
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Crash the Gates: The New Route to Success for Graduates and Everyone Else

The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time and energy following it? Busting economies and booming tech innovations are breaking up the old systems and opening the way for new ones. What’s the point of loading up on debt and sweating your way through the well-worn rut of college when more dynamic and creative approaches can produce better outcomes faster? Fellowships, apprenticeships, gap years, travel, and even straight-up dropping out to hack can be great routes to success.

Related topics:

Millennials, The Talent Mandate
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Dominique Delport and Morgan Spurlock on connecting with millennials

Havas Media global managing director Dominique Delport and movie producer and director Morgan Spurlock came together on stage at Advertising Week Europe to discuss how agencies should respond to the changing media landscape and the millennial generation's demand for a new level of brand responsiveness and transparency. Watch it on YouTube.

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Millennials
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Havas Digital and Respublica Go Long for Literature

Havas Digital in Moscow has teamed with  Russian bookstore Respublica to encourage young people to take up full-length literature. Taking a tack opposite of that of Bit.ly and other URL shorteners, the URLITERATURE campaign lengthens URLs by embedding within them portions of select books. Watch the video on YouTube and try out the URL lengthener here.

Related topics:

Brand Leadership, Millennials, This Digital Life
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