Dominique Delport and Morgan Spurlock on connecting with millennials

Havas Media global managing director Dominique Delport and movie producer and director Morgan Spurlock came together on stage at Advertising Week Europe to discuss how agencies should respond to the changing media landscape and the millennial generation's demand for a new level of brand responsiveness and transparency. Watch it on YouTube.

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Millennials
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Havas Digital and Respublica Go Long for Literature

Havas Digital in Moscow has teamed with  Russian bookstore Respublica to encourage young people to take up full-length literature. Taking a tack opposite of that of Bit.ly and other URL shorteners, the URLITERATURE campaign lengthens URLs by embedding within them portions of select books. Watch the video on YouTube and try out the URL lengthener here.

Related topics:

Brand Leadership, Millennials, This Digital Life
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Super Bowl: A Social Media Event for Millennials

In association with Catalyst, global market research firm Market Probe International surveyed 300+ 18- to 29-year-olds about the upcoming Super Bowl. They discovered that social media will be as much a part of the experience as chicken wings and beer. Among their findings:

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Millennials, This Digital Life
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Still the Reason for the Season?

The past few years have seen an increasingly heated debate over the winter holiday season in the US—and most particularly over Christmas. Critics of commercialization beseech us to “Remember the reason for the season”; retailers are chastised for instructing cashiers to wish their customers the one-size-fits-all “Happy Holidays” instead of “Merry Christmas”; and this year Sarah Palin is busy hawking her book on what she perceives as the “war on Christmas”—waged, she says, by “angry atheists” determined to “abort” Christ from the Christmas season.

Related topics:

Communities and Citizenship, Millennials
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