Conran Design Group has released the Winter 2012 issue of Counter Culture—focused on the growing use of technological innovation in retail. With so many of us now owning smart phones, tablets, and laptops, there are heightened expectations for an increasing synergy between the shop we visit and the website we log on to—and a far more dynamic experience when we get to either. This expectation applies whatever the device we are looking at. The need for the brand experience, product information, and commercial transaction to be fluid across channels is now a prerequisite for consumers, rather than the pleasant surprise it was a couple of years ago.