If you had been offered a trip to Bilbao in the early 1990s, you probably would have asked, "Where is it?" and "What's there?" It's in northern Spain and, until 1997, with the launch of the legendary $228 million Frank Gehry-designed Guggenheim Museum, the best answer to that second question might've been "Good food."
This report looks at the forces affecting travel, including the global recession, the continued movement toward more-mindful consumption, and the move away from individualism in favor of community-mindedness. Each of these trends is reflected in a new vocabulary for travel: flashpacking, geotourism, rough luxe, slow travel, staycation, and voluntourism. While some of these terms may sound faddish, they are a result of robust and mutually reinforcing trends that promise to have staying power. Highlights of our study include: How green was my travel, Philanthropic and cultural tourism, The tech-connect, Luxury and service redefined, On the horizon and Rules of the road