Tag Archives: Advertising
Spotlight Campaign: Dr Pepper Ten
Recently, Dr Pepper has followed in its competitors’ footsteps and released a diet soda—Dr. Pepper Ten—targeted specifically at men in a fashion similar to Pepsi Max and Coke Zero. In their TV spot, a grizzled man enjoys the drink in … Click to read more…
Tracking American Masculinity Through Advertising
Advertising puts a mirror to culture, allowing us to track changes in everything from music and hairstyles to attitudes and social mores. While researching a 2010 cover story on how the definition of masculinity needs to change if America wants … Click to read more…
J. Crew and the Subversion of Gender Identity
The debate over gender roles and gender identity continues to rage. This week U.S. fashion retailer J. Crew is in the hot seat thanks to an advertisement that shows a top designer painting her young son’s toenails neon pink.
Incoming Rock Stars: How Millennials Are Going to Crash Your Organization—in a Great Way!
Influence is everywhere. It has been since the dawn of mankind. Darwin described evolutionary influences as natural selection. Richard Dawkins took Darwinian principles a little bit further, in The Selfish Gene, explaining how ideas and cultural phenomena spread through memes. … Click to read more…
Boys=Battle, Girls=Love
An absolutely fascinating piece from blog The Achilles Effect looks at how the vocabulary of toy advertising reinforces gender stereotypes. A sneak preview: Most commonly used words in toy advertising for boys:
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
Gender and VW’s “The Force”
Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think. Gwen Sharp, a professor at Nevada State College, offers some interesting … Click to read more…
Are You a Princess Parent?
The debate over The Cult of Pink and Princesses continues to rage: Here, two dads confront the truth. Are they raising little princesses? Read more about it on ParentDish.
Tagging Cougars
This post originally appeared on the Thinking Campaigns blog of Euro RSCG Worldwide PR. Okay, so “Cougar Town” wasn’t such a great name (or premise) for a TV show, with Courteney Cox’s character now dating guys her age. But it … Click to read more…
Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
