Tag Archives: Advertising
Spotlight Campaign: Dr Pepper Ten
Recently, Dr Pepper has followed in its competitors' footsteps and released a diet soda—Dr. Pepper Ten—targeted specifically at men in a fashion similar to Pepsi Max and Coke Zero. In their TV spot, a grizzled man enjoys the drink in the midst of a laser gun fight in a jungle, while riding an ATV (slightly reminiscent of G.I. Joe commercials from way back in the day). The copy reinforces the manliness theme by more or less telling women that this soda is for men, and men only. To further this idea, Dr Pepper Ten has set up a men-only Facebook page that consists of "manly" games and quizzes.
Related topics:
Gender
Tracking American Masculinity Through Advertising
Advertising puts a mirror to culture, allowing us to track changes in everything from music and hairstyles to attitudes and social mores. While researching a 2010 cover story on how the definition of masculinity needs to change if America wants to stay competitive in the 21st century, Andrew Romano turned to the Newsweek archives for signs of how American manhood had changed already. Click here to see nearly two dozen of the most revealing (and/or ridiculous) ads he discovered, organized chronologically from the 1950s to the 1980s.
If you know of any other ads that would contribute to our gender conversation, send them our way!
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Gender
J. Crew and the Subversion of Gender Identity
The debate over gender roles and gender identity continues to rage. This week U.S. fashion retailer J. Crew is in the hot seat thanks to an advertisement that shows a top designer painting her young son’s toenails neon pink.
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Gender
Incoming Rock Stars: How Millennials Are Going to Crash Your Organization—in a Great Way!
Influence is everywhere. It has been since the dawn of mankind. Darwin described evolutionary influences as natural selection. Richard Dawkins took Darwinian principles a little bit further, in The Selfish Gene, explaining how ideas and cultural phenomena spread through memes.
You might be asking yourself where this short introduction is going. Well, in the world in which you and I are living, technology is the driver of transformation and millennials are evolutionary selectors: copying and transforming the best of education, culture, music, citizen participation, home life, and business. I like to refer to them as natural curators.
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Millennials