Tag Archives: Euro RSCG Worldwide
Survey Uncovers New Roles for Men: Meet the Daddy Bloggers and Digital Mannies
Prosumer fathers revealed as "Digital Dads"
Our newly digitized world is changing everything—from how we research products and shop to how kids learn and how we entertain ourselves. So it’s no surprise that it’s also having an impact on family relationships and childrearing.
In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.
Related topics:
Gender, This Digital Life
Beyond the Long Spring of Dissent
By the standards of older generations, today’s under-30s in many countries have grown up pampered in a world of consumer plenty, immersed in multichannel entertainment and obsessively glued to the screens of their computers and mobile devices. Parents and grandparents often feel torn between the impulse to cosset their kids and despair at this generation’s sense of entitlement and apathy.
Related topics:
Millennials
Understanding the Millennial Mindset
It is all too common for members of older generations to deride today’s youth for having grown up cosseted by overprotective and always-there “helicopter parents.” Older people bemoan the fact that every young competitor today is handed a sports trophy at the end of the season, making the award meaningless and depriving both stellar and lesser athletes of one of the tough lessons of life. Others speak of the fact that bowling alleys now come with “bumpers”—meaning an entire generation has grown up not knowing what it sounds or feels like to bowl a gutter ball. Directors of school plays are instructed that everyone who shows up gets a part, regardless of commitment or talent.
Related topics:
Millennials
One Young World: Harnessing the Power of Youth
[caption id="attachment_3318" align="alignleft" width="300" caption="TckTckTck "negotiator trackers," Bangkok Climate Change Conference"][/caption]
We know from Euro RSCG Worldwide’s studies of the millennial generation that young people around the globe have an incredible power to effect change, thanks in no small part to the greater connectivity brought about by new technologies and social media. Members of this generation also share a deep sense of duty and pragmatism. Rather than blaming other generations or cultures for the planet’s afflictions, they are ready to shoulder responsibility for creating achievable solutions. Eight in 10 of the millennials we surveyed in our latest global study don’t just believe it is their generation’s duty to change the world, they also believe they have the power to pull it off.
Related topics:
Millennials