Tag Archives: Marketing
A Short Shelf Life for Facebook Posts
A Facebook brand post will get half its reach in the 30 minutes after it is published, according to new data from Socialbakers. By the time 90 minutes had passed, the average post is reaching less than 2 percent of its total audience.
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This Digital Life
TMI in the Digital Age
Why more loved ones are crying over beans spilled online
Turns out, people are more likely to share information that makes them feel awe, anger, or anxiety—the very sort of info the sharer’s partner may not want disclosed. As oversharing reaches epidemic proportions on social media sites, it's inspiring sparring matches between more than a few couples.
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This Digital Life
How to Beat the Zettabyte Effect
My new word is zettabyte, which the Jedi knights at Mashable.com define as the equivalent of all the data created and stored online from the year dot through 2010. The people who think of visual metaphors say we can think of one zettabyte as the Great Wall of China. Now think of this: That wall of data doubled in 2011. And word is that it will grow by a factor of 30 by 2015.
The sheer volume of data underscores a truth that we're all wrestling with: Our behaviors have simply changed. We create--and depend on--data in ways that defy all previous
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This Digital Life
Germany’s Demographic Dilemma
By 2035, Germany will be the oldest country in the world, with every second inhabitant over age 50. It is already the second oldest country, with the lowest birth rate in the EU.
Thanks to quite a good standard of living and healthcare system, the average duration of life increases every year in Germany. That’s great news for the individual. After retirement, men can expect to enjoy an average of 17 years of life, while women have 21. Retirement pensions are safe for now and, for the majority, are high enough to sustain a standard of living comparable to what they experienced while in the workforce. Life is probably looking pretty good for them right now.
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Aging