Tag Archives: Marketing
Social Media Privacy: A Contradiction in Terms?
Never in the course of human interaction have so many shared so much about themselves with so many others—and with so little apparent concern for their privacy. Was it really just a generation ago that people kept all but their … Click to read more…
Pinteresting for Healthcare
It’s taken a while for the Internet to shift from being the text-only medium of its early days to the image-dominated medium it’s increasingly becoming. In fact, it’s barely a decade since Internet users could post on photo-sharing sites such … Click to read more…
Spotlight Campaign: Dr Pepper Ten
Recently, Dr Pepper has followed in its competitors’ footsteps and released a diet soda—Dr. Pepper Ten—targeted specifically at men in a fashion similar to Pepsi Max and Coke Zero. In their TV spot, a grizzled man enjoys the drink in … Click to read more…
Ford and Twitter Talk Keys to Marketing to Millennials
Self-Expression, Access and Connectivity Are Huge Writing in Ad Age, Irina Slutsky talks about the challenges millennials pose to Ford Motor Co. and the automaker’s efforts to engage with this newest generation of car buyers through Twitter. It seems this … Click to read more…
Tracking American Masculinity Through Advertising
Advertising puts a mirror to culture, allowing us to track changes in everything from music and hairstyles to attitudes and social mores. While researching a 2010 cover story on how the definition of masculinity needs to change if America wants … Click to read more…
Are Color Codes Crumbling?
The debate over gender-appropriate colors continues, with signs that boys are finally beginning to gain some of the latitude that has long been accorded girls. In this video, television show “Good Morning America” tackles the topic, first with dads and … Click to read more…
Thinking About Gender and Design
Smart Design has launched Femme Den, an ongoing discussion of how, when, and why gender should be a consideration in good design. Why is this even an issue? Design engineer Whitney Hopkins explains, “The ‘fuss’ makes sense when you realize … Click to read more…
What SheSays Goes
Last week in an industrial creative space, amongst the curry houses of Brick Lane, I was lucky enough to attend an awesome digital creative conference. The SheSays SCAMP 2011 Mashup endeavored to challenge what we think is meant by “digital” … Click to read more…
Do Millennials Care About Causes?
The millennial generation has a reputation for being eco-minded and cause oriented, but some have questioned how much their proclaimed concerns for people and the planet result in action. To find out, Ypulse surveyed 1,300 high school and college students … Click to read more…
The Transformation of Youth: From Teenager to Teenagent
Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today–their habits, their purchasing power, their mastery of media–and momentarily … Click to read more…
