Tag Archives: Parenting
Prosumer fathers revealed as "Digital Dads" Our newly digitized world is changing everything—from how we research products and shop to how kids learn and how we entertain ourselves. So it’s no surprise that it’s also having an impact on family relationships and childrearing. In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.