Tag Archives: Parenting
Does Being Tech Savvy Make You a Better Dad?
When it comes to your family's digital life, do you turn into the wannabe "cool" dad, constantly trying to stay tuned in? Or are you completely clueless and shy away from all the social networks, cellphones, and web searches in your family's lives?
Neither is particularly appealing, not least because they both leave fathers helpless when dealing with something that has a profound influence on their children.
Related topics:
Millennials, This Digital Life
Modern Parenting: Is There An App for That? (Infographic)
In the Digital Age, high-tech tools help us with everything from shopping and schooling to finding a date. So why wouldn’t they also influence how we parent? In honor of Father’s Day 2012, Euro RSCG Worldwide presents a look at Prosumer fathers (a.k.a. Digital Dads) and the new rules of childrearing.
Related topics:
This Digital Life
Survey Uncovers New Roles for Men: Meet the Daddy Bloggers and Digital Mannies
Prosumer fathers revealed as "Digital Dads"
Our newly digitized world is changing everything—from how we research products and shop to how kids learn and how we entertain ourselves. So it’s no surprise that it’s also having an impact on family relationships and childrearing.
In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.
Related topics:
Gender, This Digital Life
Stuff Dads Say
This is the fifth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights.
If you’ve been searching for parenting advice on the Internet lately, you might have noticed the huge number of pontificating papas. With the male population taking a huge hit in employment during the recession, and more women being the primary breadwinner, it shouldn’t seem so shocking that daddy blogs are on the rise. Unless you’ve been hiding under a rock with no wireless, you’re well aware of the huge universe of mommy bloggers out there and their ability to wield influence with consumers, thus making them appealing to marketers who are looking to create awareness for their brands.
Related topics:
Gender