Tag Archives: Prosumer Report
This Digital Life (PowerPoint)
See below for the companion deck to Euro RSCG Worldwide’s latest Prosumer Report, “This Digital Life”–based on a survey of 7,213 adults in 19 markets around the world. For best viewing, please use Full Screen mode.
Fun and Purpose: How to Keep Millennials on the Job
Portfolio.com reports on a new Deloitte survey that shows that two in three employees at large U.S. companies are looking to make an exit as the economy recovers. Generation X employees are the most eager to fly the corporate coop, … Click to read more…
What Bin Laden’s Death Means to the Millennial Generation
In our newest Prosumer Report, “Millennials: The Challenger Generation,” we noted: Millennials live in a time of uncertainty, with a shifting geopolitical balance. Whereas their parents grew up in a world largely divided by the Cold War, today’s young people … Click to read more…
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
Pushing the Boundaries
More female trailblazers will persuade women to launch businesses, helping the economy and wider society. Smashing the corporate glass ceiling has always been the ultimate goal for ambitious females but many women are now choosing to start their own businesses. … Click to read more…
Should We Force Boards to Recruit More Women?
By Richard Cree Earlier this year, I interviewed David Jones, global CEO of advertising agency Havas Worldwide. Jones spoke eloquently about his work with the One Young World youth project and was passionate about his belief that social media was … Click to read more…
Women Rule? Not So Fast
In just a few generations, women have come a very long way in the world’s more socially progressive societies. They have equal voting rights, they have equal access to education and jobs; gender-biased laws have been amended, sex discrimination is … Click to read more…
Gender Bender
This is the ninth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR, North America and an internationally respected trendspotter. “The dollies got restless.” … Click to read more…
Why Women Will Never Be Happy
By Holly Ward Millennial women are a generation like no other. The adult years have been spent in the age of the digital revolution. They are used to creating their own content, their own life paths, and their own rules. … Click to read more…
What Makes Millennials Happy?
The tensions don’t reliably play out the way you might guess By Mark Dolliver As if life weren’t complicated enough in an era of technological and economic flux, today’s 18- to 25-year-olds must also cope with unpredictable shifts in gender … Click to read more…
