Tag Archives: Social media
Circular Chase Trend: East vs. West
Being in India means a lot of things, but most of all people everywhere, crazy traffic conditions, characteristic smells, bright colors, Maggi mania, mobile phones, and, of course, chai tea—not only everywhere but also all the time. Incredible? Yes. Fascinating? Definitely!
Telling you about India from a westerner’s perspective, the picture could look like that. While east has been chasing the west a while now, the west has just begun exploring the east. This reciprocation is changing the scheme of things. The fascination with one another is now going beyond the superficial things into a richer territory of deeper values. East is now more interested in the west’s concept of social liberation rather than just greater opportunities, success, and money. While for the west, the increasingly robotic lifestyles have resulted in a spiritual and an emotional vacuum, which is steering them in the direction of east in search of experiences with human rootedness.
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This Digital Life
Meet Daniel Maree
When Havas Worldwide senior digital strategist Daniel Maree first heard Trayvon Martin's story: "I wanted to do something about it. I wrote a blog post, then published a YouTube video that night calling for the Million Hoodies march: both a rallying cry for justice as well as an effort to show how stereotypes lead to these types of incidents."
Hacker group Anonymous retweeted Daniel's call to action and the Million Hoodies march went viral. Five thousand attended the first march in New York; there are now 50,000 people around the country organizing Million Hoodies chapters to push for change on issues like gun legislation and youth empowerment.
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Communities and Citizenship, Millennials
Interview: Jones and Geldof Say Businesses Must “Do Good”
In an interview with Emma Alberici of Australia's "Lateline," David Jones, co-founder of youth organization One Young World, and Sir Bob Geldof say that businesses that are socially responsible will outperform those that are not because social media gives the community the ability to sanction organizations that behave badly, unethically, or dishonestly. Watch the interview here.
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Brand Leadership, Communities and Citizenship, Corporate Brand, Prosumerism, This Digital Life
Metrics and Innovation in Digital Marketing
After looking back through recent contributions to ClickZ Asia and other regional publications, two hot issues have been buzzing round my mind.
Measuring Marketing ROI in a Digital Age
The first is the age-old agency issue of metrics and how to quantify return on marketing investment. In the early days, way back a decade or so ago, the big hope was that digital would create a new era in metrics; it would be possible to track marketing spend against marketing results and get some solid figures on ROI. Sure enough that’s what happened, more or less, in the simplest area of marketing: display advertising. Google applied algorithms to classified ads and created the global money machine called Adwords that generated most of the company’s US$43.7 billion in advertising revenue last year.
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This Digital Life