As humankind has evolved, so has our relationship with food and drink.
This report looks at some of the most important trends and discourses in the food and beverage category, and their implications for marketers.
Once seen as simple sustenance – and a basic prerequisite to survival – food and beverages are now entertainment, experience, and a badge. Type the term ‘food blog’ into Google, and you’ll get 655 million hits. In some markets, food awareness has reached the point of obsession.
