Monthly Archives: November 2010
Next Up: Domestic Divos?
In 2004, Euro RSCG highlighted a trend that annoyed a lot of earnest people in developed economies such as the United States, Canada, and the United Kingdom. That trend was Domestic Divas, which we characterized as nonworking stay-at-home moms who … Click to read more…
Pay Up, Please
Don’t believe reports that women are finally outearning men in the U.S.? You may be on to something: The situation for women may be regressing in certain respects. Though a spate of recent news stories claims that young, childless U.S. … Click to read more…
Could History Become Herstory?
In the heyday of militant feminism, it was popular to say that the word history itself is a sign of how deeply sexism is embedded in the culture. Leaving aside the fact that this pun only works in English and … Click to read more…
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Thoughts on Gender Subversion
Courtesy of CrimethInc.
Gender Diversity Makes the Greatest Agencies
I’ve always thought that what comes out of a meeting in which both men and women are involved is slightly different from what happens in a “men only” meeting, or a “women only” meeting for that matter. Gender diversity helps … Click to read more…
What Makes Millennials Happy?
The tensions don’t reliably play out the way you might guess By Mark Dolliver As if life weren’t complicated enough in an era of technological and economic flux, today’s 18- to 25-year-olds must also cope with unpredictable shifts in gender … Click to read more…
TED: Eve Ensler on “Embrace Your Inner Girl”
Eve Ensler talks about the “girl cell in all of us”—a cell we have all been taught to suppress. She shares stories of girls around the world who have revealed astonishing strength in the face of adversity and violence. Well … Click to read more…
1 Comment in Activism, Culture, Social media, Uncategorized, Youth
Euro RSCG Hosts Exclusive Launch of New Global Study
“Are Women the New Men?” That’s the question Euro RSCG New York chief strategy officer Michael Fanuele put to a panel of experts on November 16. The panelists were Esquire magazine editor in chief David Granger, Heineken USA vice president … Click to read more…
1 Comment in Advertising, Branding, Marketing, Prosumer Report, Uncategorized, Youth
