Monthly Archives: February 2011
So, I’m from…Mars?
I’ve never been told I throw like a girl, but apparently I write like a man. At least according to the Gender Genie calculator on Bookblog. Inspired by an article and a test in The New York Times Magazine, the … Click to read more…
1 Comment in Culture, Uncategorized
The Wage Gap by Industry
The U.S. Bureau of Labor Statistics has released a chart of women’s earnings and employment by industry c. 2009. Women who worked full time in wage and salary jobs had median weekly earnings of $657 that year, which represented 80 … Click to read more…
Post a comment in Business, Culture, Uncategorized, Workplace
When It Comes to Education, Men Are Getting Schooled
For the first time in American history there are now a million more female college graduates than male. As recently as 2000 it was the opposite: There were a million more men than women with a bachelor’s or graduate degree.
Prosumers in E-Love
There’s a certain set of consumers who don’t just passively consume goods and services; they proactively seek them out, help to produce them and help to propagate them. Alvin Toffler coined the term Prosumers in his 1980 book The Third … Click to read more…
Post a comment in Culture, Relationships, Social media, Uncategorized
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Gender and VW’s “The Force”
Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think. Gwen Sharp, a professor at Nevada State College, offers some interesting … Click to read more…
Post a comment in Advertising, Culture, Marketing, Uncategorized, Youth
Where Are the Women of Wikipedia?
Every day, hundreds of thousands of people add information, correct mistakes, and/or create new pages on the Wikipedia online encyclopedia. Yet surveys suggest that less than 15 percent of Wikipedia’s contributors are women. The Wikipedia Foundation has set a goal … Click to read more…
Stuff Dads Say
This is the fifth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. If you’ve been searching for parenting advice on the … Click to read more…
Women Are from Amazon, Men Are from Geico
A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna … Click to read more…
A United Front
This is the fourth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. If you are a female who does some traveling, … Click to read more…
2 Comments in Culture, Uncategorized
