Author Archives: Marian Salzman
Prosumers in E-Love
There’s a certain set of consumers who don’t just passively consume goods and services; they proactively seek them out, help to produce them and help to propagate them. Alvin Toffler coined the term Prosumers in his 1980 book The Third … Click to read more…
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How to Be a Man
In an article in The New York Times last week, we found that all sorts of how-to tools are popping up online to help the testosterone set, especially dads. Procter & Gamble’s new website Manofthehouse.com, for instance, gives advice on … Click to read more…
A Return to Old-School Manliness?
The notion of a return to old-fashioned male values has been around for several years now—cue catchy neologisms such as menaissance (the rebirth of maleness) and retrosexuals. Recent commentary has come up with the notion of the rising generations reconnecting … Click to read more…
1 Comment in Culture
Gender Bender
This is the ninth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR, North America and an internationally respected trendspotter. “The dollies got restless.” … Click to read more…
Tagging Cougars
This post originally appeared on the Thinking Campaigns blog of Euro RSCG Worldwide PR. Okay, so “Cougar Town” wasn’t such a great name (or premise) for a TV show, with Courteney Cox’s character now dating guys her age. But it … Click to read more…
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Men: 2005 vs. 2010
Five years ago, as my book The Future of Men was published, I worked out the definition of the new man, or rather the new aspirational man, and called him the übersexual, for his über-ness versus his sexuality. As my … Click to read more…
1 Comment in Culture, Uncategorized
Gender Reboot
I can’t help but notice there’s a lot of talk brewing about identity as it relates to gender. Just this Halloween, an American mom dressed her son in the gender-bending costume he chose—Daphne from “Scooby Doo”—and was applauded (although not … Click to read more…
Women in Business: A New Model
I’ve been inspired by the new book How Remarkable Women Lead: The Breakthrough Model for Work and Life by McKinsey consultants Joanna Barsh and Susie Cranston. The fruit of five years’ proprietary research, the book establishes links between happiness and … Click to read more…
2 Comments in Culture, Social media, Uncategorized, Workplace, Youth
Mommy Mania
I’ve been thinking a lot about Barbara “June Cleaver” Billingsley since her recent death. In a full skirt, wasp waist, and perfectly done hair, June was the idealized picture of the perfect housewife of yesteryear, and with her death comes … Click to read more…
2 Comments in Motherhood, Parenting, Prosumer Report, Relationships
Love Is the New Black
Lately, I’ve been thinking a lot about what men and women want from each other in a post-Rules era. Remember that famous tome about dating that was written to empower women everywhere? Or that reality show called “The Pickup Artist,” … Click to read more…
1 Comment in Prosumer Report, Relationships, Social media
