Category Archives: Business
Dan Abrams on Why Women Are Better Than Men
by Kate Fridkis on MyDaily Women are better than men. At least that’s what media mogul and ABC legal analyst Dan Abrams argues in his new book, Man Down. According to plenty of research, Abrams reports, women are better at … Click to read more…
The Wage Gap by Industry
The U.S. Bureau of Labor Statistics has released a chart of women’s earnings and employment by industry c. 2009. Women who worked full time in wage and salary jobs had median weekly earnings of $657 that year, which represented 80 … Click to read more…
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Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Women Are from Amazon, Men Are from Geico
A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna … Click to read more…
Second Nature
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these … Click to read more…
1 Comment in Branding, Business, Culture, Marketing, Retail, Uncategorized
Introducing the Mentrepreneur
This is the first in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. What is going on with men in the workplace? … Click to read more…
Halla Tomasdottir on Balance and Sustainability
Halla Tomasdottir took her company, Audur Capital, through the eye of the financial storm in Iceland by applying five traditionally “feminine” values to financial services. At TEDWomen, she talks about these values and the importance of balance. Halla Tomasdottir, co-founder … Click to read more…
Pushing the Boundaries
More female trailblazers will persuade women to launch businesses, helping the economy and wider society. Smashing the corporate glass ceiling has always been the ultimate goal for ambitious females but many women are now choosing to start their own businesses. … Click to read more…
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