Category Archives: Marketing
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Gender and VW’s “The Force”
Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think. Gwen Sharp, a professor at Nevada State College, offers some interesting … Click to read more…
Post a comment in Advertising, Culture, Marketing, Uncategorized, Youth
Women Are from Amazon, Men Are from Geico
A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna … Click to read more…
Hetail Therapy
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics … Click to read more…
1 Comment in Branding, Culture, Marketing, Retail, Uncategorized, Youth
Second Nature
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these … Click to read more…
1 Comment in Branding, Business, Culture, Marketing, Retail, Uncategorized
Are You a Princess Parent?
The debate over The Cult of Pink and Princesses continues to rage: Here, two dads confront the truth. Are they raising little princesses? Read more about it on ParentDish.
1 Comment in Advertising, Culture, Fatherhood, Marketing, Parenting, Retail, Uncategorized, Youth
Tagging Cougars
This post originally appeared on the Thinking Campaigns blog of Euro RSCG Worldwide PR. Okay, so “Cougar Town” wasn’t such a great name (or premise) for a TV show, with Courteney Cox’s character now dating guys her age. But it … Click to read more…
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Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
1 Comment in Advertising, Branding, Culture, Marketing, Retail, Uncategorized, Youth
Thoughts on Gender Subversion
Courtesy of CrimethInc.
Gender Diversity Makes the Greatest Agencies
I’ve always thought that what comes out of a meeting in which both men and women are involved is slightly different from what happens in a “men only” meeting, or a “women only” meeting for that matter. Gender diversity helps … Click to read more…
