Category Archives: Advertising
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Gender and VW’s “The Force”
Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think. Gwen Sharp, a professor at Nevada State College, offers some interesting … Click to read more…
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Are You a Princess Parent?
The debate over The Cult of Pink and Princesses continues to rage: Here, two dads confront the truth. Are they raising little princesses? Read more about it on ParentDish.
1 Comment in Advertising, Culture, Fatherhood, Marketing, Parenting, Retail, Uncategorized, Youth
Tagging Cougars
This post originally appeared on the Thinking Campaigns blog of Euro RSCG Worldwide PR. Okay, so “Cougar Town” wasn’t such a great name (or premise) for a TV show, with Courteney Cox’s character now dating guys her age. But it … Click to read more…
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Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
1 Comment in Advertising, Branding, Culture, Marketing, Retail, Uncategorized, Youth
Thoughts on Gender Subversion
Courtesy of CrimethInc.
Gender Diversity Makes the Greatest Agencies
I’ve always thought that what comes out of a meeting in which both men and women are involved is slightly different from what happens in a “men only” meeting, or a “women only” meeting for that matter. Gender diversity helps … Click to read more…
Euro RSCG Hosts Exclusive Launch of New Global Study
“Are Women the New Men?” That’s the question Euro RSCG New York chief strategy officer Michael Fanuele put to a panel of experts on November 16. The panelists were Esquire magazine editor in chief David Granger, Heineken USA vice president … Click to read more…
1 Comment in Advertising, Branding, Marketing, Prosumer Report, Uncategorized, Youth
