Category Archives: Branding
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Women Are from Amazon, Men Are from Geico
A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna … Click to read more…
Hetail Therapy
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics … Click to read more…
1 Comment in Branding, Culture, Marketing, Retail, Uncategorized, Youth
Second Nature
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these … Click to read more…
1 Comment in Branding, Business, Culture, Marketing, Retail, Uncategorized
Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
1 Comment in Advertising, Branding, Culture, Marketing, Retail, Uncategorized, Youth
Euro RSCG Hosts Exclusive Launch of New Global Study
“Are Women the New Men?” That’s the question Euro RSCG New York chief strategy officer Michael Fanuele put to a panel of experts on November 16. The panelists were Esquire magazine editor in chief David Granger, Heineken USA vice president … Click to read more…
1 Comment in Advertising, Branding, Marketing, Prosumer Report, Uncategorized, Youth
