Category Archives: Prosumer Report
Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Pushing the Boundaries
More female trailblazers will persuade women to launch businesses, helping the economy and wider society. Smashing the corporate glass ceiling has always been the ultimate goal for ambitious females but many women are now choosing to start their own businesses. … Click to read more…
Post a comment in Business, Culture, Prosumer Report, Uncategorized, Workplace, Youth
Should We Force Boards to Recruit More Women?
By Richard Cree Earlier this year, I interviewed David Jones, global CEO of advertising agency Havas Worldwide. Jones spoke eloquently about his work with the One Young World youth project and was passionate about his belief that social media was … Click to read more…
1 Comment in Culture, Parenting, Prosumer Report, Social media, Uncategorized, Workplace
Women Rule? Not So Fast
In just a few generations, women have come a very long way in the world’s more socially progressive societies. They have equal voting rights, they have equal access to education and jobs; gender-biased laws have been amended, sex discrimination is … Click to read more…
Gender Bender
This is the ninth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR, North America and an internationally respected trendspotter. “The dollies got restless.” … Click to read more…
Why Women Will Never Be Happy
By Holly Ward Millennial women are a generation like no other. The adult years have been spent in the age of the digital revolution. They are used to creating their own content, their own life paths, and their own rules. … Click to read more…
What Makes Millennials Happy?
The tensions don’t reliably play out the way you might guess By Mark Dolliver As if life weren’t complicated enough in an era of technological and economic flux, today’s 18- to 25-year-olds must also cope with unpredictable shifts in gender … Click to read more…
Euro RSCG Hosts Exclusive Launch of New Global Study
“Are Women the New Men?” That’s the question Euro RSCG New York chief strategy officer Michael Fanuele put to a panel of experts on November 16. The panelists were Esquire magazine editor in chief David Granger, Heineken USA vice president … Click to read more…
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Head Case
All cultures are full of gender stereotypes, which influence everything from how children are dressed and raised to—well, to just about every aspect of life. The big questions: Do the stereotypes correspond to reality; are they true? And to the … Click to read more…
