Category Archives: Retail
Women Are from Amazon, Men Are from Geico
A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna … Click to read more…
Hetail Therapy
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics … Click to read more…
1 Comment in Branding, Culture, Marketing, Retail, Uncategorized, Youth
Second Nature
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these … Click to read more…
1 Comment in Branding, Business, Culture, Marketing, Retail, Uncategorized
Are You a Princess Parent?
The debate over The Cult of Pink and Princesses continues to rage: Here, two dads confront the truth. Are they raising little princesses? Read more about it on ParentDish.
1 Comment in Advertising, Culture, Fatherhood, Marketing, Parenting, Retail, Uncategorized, Youth
Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
1 Comment in Advertising, Branding, Culture, Marketing, Retail, Uncategorized, Youth
The Latest Rage in Men’s Fashion
By Romey Louangvilay Image is everything in fashion, as well as in public relations. Whether it’s how a message is communicated or how a designer’s outfit is worn on the runway, preserving an “image” is what sets brands such as … Click to read more…
