Category Archives: Youth
Gender and VW’s “The Force”
Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think. Gwen Sharp, a professor at Nevada State College, offers some interesting … Click to read more…
Post a comment in Advertising, Culture, Marketing, Uncategorized, Youth
Hetail Therapy
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics … Click to read more…
1 Comment in Branding, Culture, Marketing, Retail, Uncategorized, Youth
Are You a Princess Parent?
The debate over The Cult of Pink and Princesses continues to rage: Here, two dads confront the truth. Are they raising little princesses? Read more about it on ParentDish.
1 Comment in Advertising, Culture, Fatherhood, Marketing, Parenting, Retail, Uncategorized, Youth
An Ounce of Prevention, or a Pound of Anxiety?
This post originally appeared on the Thinking Campaigns blog of Euro RSCG Worldwide PR. By Lisa Vanella In the “Gender Shift” report, we talk about mothers today and the “copious amounts of guilt” they heap on themselves (and how the … Click to read more…
Pushing the Boundaries
More female trailblazers will persuade women to launch businesses, helping the economy and wider society. Smashing the corporate glass ceiling has always been the ultimate goal for ambitious females but many women are now choosing to start their own businesses. … Click to read more…
Post a comment in Business, Culture, Prosumer Report, Uncategorized, Workplace, Youth
Will Gender Stereotypes Ever Die?
by Katherine Butler I love Star Wars. It was the first movie I ever saw as a kid, and I watched it from the back of my parents’ station wagon at the drive-in theatre while draped over a seat. I … Click to read more…
1 Comment in Culture, Uncategorized, Youth
Why Women Will Never Be Happy
By Holly Ward Millennial women are a generation like no other. The adult years have been spent in the age of the digital revolution. They are used to creating their own content, their own life paths, and their own rules. … Click to read more…
The Girl Effect
There is so much to see and learn on The Girl Effect. First watch the video, then check out the website.
1 Comment in Activism, Culture, Motherhood, Uncategorized, Youth
Smart Marketers Find Neutral Ground
Maybe it’s economy-related, but we can’t help but notice the proliferation of gender-neutral stuff in the spotlight right now. If you’re an expectant parent who doesn’t want to find out your baby’s gender prior to its birth, you would surely … Click to read more…
1 Comment in Advertising, Branding, Culture, Marketing, Retail, Uncategorized, Youth
Pay Up, Please
Don’t believe reports that women are finally outearning men in the U.S.? You may be on to something: The situation for women may be regressing in certain respects. Though a spate of recent news stories claims that young, childless U.S. … Click to read more…
