The Wage Gap by Industry

The U.S. Bureau of Labor Statistics has released a chart of women’s earnings and employment by industry c. 2009. Women who worked full time in wage and salary jobs had median weekly earnings of $657 that year, which represented 80 percent of men’s median weekly earnings ($819).
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When It Comes to Education, Men Are Getting Schooled

For the first time in American history there are now a million more female college graduates than male. As recently as 2000 it was the opposite: There were a million more men than women with a bachelor’s or graduate degree.
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Prosumers in E-Love

There’s a certain set of consumers who don’t just passively consume goods and services; they proactively seek them out, help to produce them and help to propagate them. Alvin Toffler coined the term Prosumers in his 1980 book The Third Wave to label people similar to the leading-edge consumers we were studying at Euro RSCG Worldwide, the parent company of the PR agency I head up. When we started using the term later, it was turbocharged by interactive technologies.

So consider the Prosumer a human-powered change engine. You probably know at least one: the friend others call first for product advice, the co-worker whose authority as an early adopter helps inform your own opinions. The Prosumer seeks out deals, entertains others, advocates, embraces causes, and/or competes–all with signature proactivity.
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Gender Shift: The Millennial Generation

You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
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Gender and VW’s “The Force”

Volkswagen’s “The Force” aired during the Super Bowl last night and has stirred up some gender debate. Is it a boy? A girl? Watch and see what you think.

Gwen Sharp, a professor at Nevada State College, offers some interesting commentary on The Society Pages.

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Where Are the Women of Wikipedia?

Every day, hundreds of thousands of people add information, correct mistakes, and/or create new pages on the Wikipedia online encyclopedia. Yet surveys suggest that less than 15 percent of Wikipedia’s contributors are women. The Wikipedia Foundation has set a goal to raise the share of female contributors to 25 percent by 2015.

The New York Times is hosting a discussion on what accounts for this imbalance, asking whether there is something intrinsic to Wikipedia’s format and purpose that attracts male contributors and discourages females–and whether there are ways to alter this gap.

Check out the site for some interesting insights and debates.

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Stuff Dads Say


This is the fifth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper,
Male in U.S.A., for additional insights.

If you’ve been searching for parenting advice on the Internet lately, you might have noticed the huge number of pontificating papas. With the male population taking a huge hit in employment during the recession, and more women being the primary breadwinner, it shouldn’t seem so shocking that daddy blogs are on the rise. Unless you’ve been hiding under a rock with no wireless, you’re well aware of the huge universe of mommy bloggers out there and their ability to wield influence with consumers, thus making them appealing to marketers who are looking to create awareness for their brands.
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Women Are from Amazon, Men Are from Geico

A new study from Buyology reveals clear gender differences in brand preferences. For example, Amazon is the most favored retail brand among women, ranking at No. 7. “Amazon has done a great deal to make selling very personal,” says Donna Sturgess, president of Buyology. “It knows what you bought before and makes recommendations, that’s very powerful.”

Men have a whole different set of favored brands, with automakers dominating the top 10: BMW (No. 2), Hyundai (No. 5), and Lexus (No. 10). None rank in the top 10 among women. “While car companies may be doing things to attract women and build a relationship with them, they still have a long way to go,” says Sturgess.
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A United Front


This is the fourth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper,
Male in U.S.A., for additional insights.

If you are a female who does some traveling, maybe you have noticed a complacency on the part of men when it comes to helping you with that stuffed-to-the-gills overhead bag (the zipper is expanded…don’t tell the flight attendant). This extension of the do-it-yourself trend has me vexed. I suppose it’s the new world order of true gender equality, in which men have decided that women can do all the heavy lifting (literally, but also sometimes figuratively), no chivalry required. All that is great. Women have been fighting for true equal rights for decades. But proceed with caution, ladies. You might want to rethink those extra Jimmy Choos in your carry-on.
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Hetail Therapy


This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper,
Male in U.S.A., for additional insights.

As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after we helped introduce metrosexuals to the mainstream—today’s man likes to shop. A lot. And all that retail out there that caters to the Y chromosome contingent? I’m now calling it “hetail.” This is not Home Depot or even local or gourmet hardware stores. This is a whole new crop of brick-and-mortars as well as online establishments that appeal to men who appreciate a nostalgic quality, American craftsmanship, and just plain old cool stuff. Here’s some of the best of hetailing today:
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