Tag Archives: Euro RSCG
Prosumers in E-Love
There’s a certain set of consumers who don’t just passively consume goods and services; they proactively seek them out, help to produce them and help to propagate them. Alvin Toffler coined the term Prosumers in his 1980 book The Third … Click to read more…
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Gender Shift: The Millennial Generation
You read the white paper, now check out the presentation. Euro RSCG presents its multimarket Gender Shift study, examining the new realities of men and women in the so-called “postfeminist” era.
1 Comment in Advertising, Branding, Business, Culture, Marketing, Prosumer Report, Relationships, Uncategorized, Workplace
Stuff Dads Say
This is the fifth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. If you’ve been searching for parenting advice on the … Click to read more…
A United Front
This is the fourth in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. If you are a female who does some traveling, … Click to read more…
2 Comments in Culture, Uncategorized
Hetail Therapy
This is the third in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. As I continue to do some serious “CSI”-style forensics … Click to read more…
1 Comment in Branding, Culture, Marketing, Retail, Uncategorized, Youth
Second Nature
This is the second in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. Is it back to nature for city boys these … Click to read more…
1 Comment in Branding, Business, Culture, Marketing, Retail, Uncategorized
Introducing the Mentrepreneur
This is the first in a series of five posts on the state of men in America. See Euro RSCG Worldwide PR’s latest white paper, Male in U.S.A., for additional insights. What is going on with men in the workplace? … Click to read more…
Whither Metrosexuals?
Masculinity has taken some very strange twists and turns in just a few years. By the early 2000s, the media had noticed that many women particularly enjoy the company of gay men–perhaps signaling a rejection of boorish old-style male behavior … Click to read more…
Pushing the Boundaries
More female trailblazers will persuade women to launch businesses, helping the economy and wider society. Smashing the corporate glass ceiling has always been the ultimate goal for ambitious females but many women are now choosing to start their own businesses. … Click to read more…
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Should We Force Boards to Recruit More Women?
By Richard Cree Earlier this year, I interviewed David Jones, global CEO of advertising agency Havas Worldwide. Jones spoke eloquently about his work with the One Young World youth project and was passionate about his belief that social media was … Click to read more…
1 Comment in Culture, Parenting, Prosumer Report, Social media, Uncategorized, Workplace
