The travel and tourism category is evolving in response to broad social and cultural shifts.
This report looks at the forces affecting travel, including the global recession, the continued movement toward more-mindful consumption, and the move away from individualism in favor of community-mindedness.
Each of these trends is reflected in a new vocabulary for travel: flashpacking, geotourism, rough luxe, slow travel, staycation, and voluntourism. While some of these terms may sound faddish, they are a result of robust and mutually reinforcing trends that promise to have staying power.
